ELF vs NTCO

e.l.f. Beauty Inc.

e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f., W3LL PEOPLE, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States; and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.

Natura &Co Holding S.A.

Natura &Co Holding S.A. develops, manufactures, distributes, and sells cosmetics, fragrances, and personal care products. The company offers products for women and men, including skin care products for face and body, hair care and treatment products, makeup, soaps, deodorants, shower, cosmetics, fragrances, bath, sunscreen, oral hygiene, and baby and child toiletries, as well as fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, travel kits and packages, entertainment and leisure products, children's products, and nutritional products. It markets its products under the Natura, Aesop, Avon, and The Body Shop brands through signature and department stores, e-commerce, direct selling, franchises, third-party online resellers, amenity accounts, and physical multibrand retailers primarily in Asia, North America, South America, Europe, the Middle East, Africa, and Oceania. Natura &Co Holding S.A. was founded in 1969 and is headquartered in São Paulo, Brazil.