Compare · HOG vs LVWR
HOG vs LVWR
Side-by-side comparison of Harley-Davidson Inc. (HOG) and LiveWire Group Inc. (LVWR): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both HOG and LVWR operate in Motor Vehicles (Consumer Discretionary), so they compete in similar markets.
- HOG is the larger of the two at $2.73B, about 20.6x LVWR ($132.7M).
- Over the past year, HOG is up 11.9% and LVWR is down 77.3% - HOG leads by 89.2 points.
- HOG has hit the wire 5 times in the past 4 weeks while LVWR has been quiet.
- HOG has more recent analyst coverage (25 ratings vs 0 for LVWR).
- Company
- Harley-Davidson Inc.
- LiveWire Group Inc.
- Price
- $26.73+2.99%
- $0.71+5.58%
- Market cap
- $2.73B
- $132.7M
- 1M return
- +2.53%
- -41.40%
- 1Y return
- +11.89%
- -77.27%
- Industry
- Motor Vehicles
- Motor Vehicles
- Exchange
- NYSE
- NYSE
- IPO
- 2022
- News (4w)
- 5
- 0
- Recent ratings
- 25
- 0
Harley-Davidson Inc.
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Latest HOG
- SEC Form 3 filed by new insider Littleton Gayle
- Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026
- CFO and CCO Root Jonathan R sold $37,980 worth of shares (1,554 units at $24.44) as part of a pre-agreed trading plan, decreasing direct ownership by 5% to 29,400 units (SEC Form 4)
- Harley-Davidson Inc. filed SEC Form 8-K: Leadership Update
- SEC Form 11-K filed by Harley-Davidson Inc.
- Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities
- CFO and CCO Root Jonathan R sold $37,094 worth of shares (1,554 units at $23.87) as part of a pre-agreed trading plan, decreasing direct ownership by 5% to 30,954 units (SEC Form 4)
- Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference
- SEC Form SD filed by Harley-Davidson Inc.
- Harley-Davidson Inc. filed SEC Form 8-K: Leadership Update, Submission of Matters to a Vote of Security Holders
Latest LVWR
- Chief Executive Officer Donnez Karim covered exercise/tax liability with 43,475 shares, decreasing direct ownership by 3% to 1,574,633 units (SEC Form 4) to cover withholding tax
- Head of Global Sales & Mktg. Bekefy Jon covered exercise/tax liability with 662 shares, decreasing direct ownership by 0.34% to 192,108 units (SEC Form 4) (for withholding tax)
- General Counsel & Board Sec. Gerrard Allen covered exercise/tax liability with 848 shares, decreasing direct ownership by 0.46% to 182,212 units (SEC Form 4) to cover withholding tax
- Amendment: Director Mizuno Hiromichi was granted 88,029 shares, increasing direct ownership by 46% to 281,369 units (SEC Form 4)
- LiveWire Group, Inc. Commences Production of All‑New S4 Honcho™ Mini‑Moto Models
- SEC Form SD filed by LiveWire Group Inc.
- Director Mizuno Hiromichi was granted 88,029 shares, increasing direct ownership by 46% to 281,369 units (SEC Form 4)
- Director Cornog William L was granted 88,029 shares, increasing direct ownership by 45% to 284,768 units (SEC Form 4)
- Director Gruner Kjell was granted 88,029 shares, increasing direct ownership by 73% to 209,389 units (SEC Form 4)
- LiveWire Group Inc. filed SEC Form 8-K: Entry into a Material Definitive Agreement, Unregistered Sales of Equity Securities