Compare · SOBR vs TDAY
SOBR vs TDAY
Side-by-side comparison of SOBR Safe Inc. (SOBR) and USA TODAY Co. Inc. (TDAY): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both SOBR and TDAY operate in Newspapers/Magazines (Consumer Discretionary), so they compete in similar markets.
- TDAY is the larger of the two at $1.25B, about 577.5x SOBR ($2.2M).
- Over the past year, SOBR is down 82.4% and TDAY is up 138.4% - TDAY leads by 220.8 points.
- SOBR has been more active in the news (4 items in the past 4 weeks vs 2 for TDAY).
- TDAY has more recent analyst coverage (1 ratings vs 0 for SOBR).
PerformanceSOBR-82.42%TDAY+138.43%
2025-07-21+0.00%2026-07-17
- Company
- SOBR Safe Inc.
- USA TODAY Co. Inc.
- Price
- $0.75-26.11%
- $8.50-2.19%
- Market cap
- $2.2M
- $1.25B
- 1M return
- -19.82%
- +9.25%
- 1Y return
- -82.42%
- +138.43%
- Industry
- Newspapers/Magazines
- Newspapers/Magazines
- Exchange
- NASDAQ
- NYSE
- IPO
- 2014
- News (4w)
- 4
- 2
- Recent ratings
- 0
- 1
SOBR
SOBR Safe Inc.
SOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems. It engages in the development of SOBRcheck, a stationary identification and alcohol monitoring product; SOBRsure, a transdermal, alcohol-detecting wearable band; and SOBRSafe software platform for non-invasive alcohol detection and identity verification. The company was formerly known as TransBiotec, Inc. and changed its name to SOBR Safe, Inc. in March 2020. The company was founded in 2004 and is based in Greenwood Village, Colorado.
Latest SOBR
- SOBR Safe Inc. filed SEC Form 8-K: Entry into a Material Definitive Agreement, Unregistered Sales of Equity Securities, Regulation FD Disclosure, Financial Statements and Exhibits
- SOBRsafe Announces Closing of Exercise of Warrants for $3.1 Million Gross Proceeds
- SOBRsafe Announces Exercise of Warrants for $3.1 Million Gross Proceeds
- SOBR Safe Inc. filed SEC Form 8-K: Costs Associated with Exit or Disposal Activities, Financial Statements and Exhibits
- SEC Form S-4 filed by SOBR Safe Inc.
- SOBR Safe Inc. filed SEC Form 8-K: Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing
- SOBR Safe Inc. filed SEC Form 8-K: Costs Associated with Exit or Disposal Activities, Financial Statements and Exhibits
- Amendment: SEC Form 10-K/A filed by SOBR Safe Inc.
- SOBR Safe Inc. filed SEC Form 8-K: Entry into a Material Definitive Agreement, Completion of Acquisition or Disposition of Assets, Changes in Control of Registrant, Leadership Update, Regulation FD Disclosure, Financial Statements and Exhibits
- SEC Form 10-Q filed by SOBR Safe Inc.
Latest TDAY
- Director Louis John Jeffry sold $78,805 worth of shares (13,471 units at $5.85) (SEC Form 4)
- Director Louis John Jeffry was granted 3,508 shares, increasing direct ownership by 0.53% to 665,108 units (SEC Form 4)
- USA TODAY PLAY Expands Digital Comics Library With Marvel Comics
- Director Janulis Theodore Peter was granted 16,046 shares, increasing direct ownership by 6% to 284,392 units (SEC Form 4)
- Director Louis John Jeffry was granted 16,046 shares, increasing direct ownership by 2% to 661,600 units (SEC Form 4)
- Director Reinhard Amy was granted 16,046 shares, increasing direct ownership by 9% to 186,319 units (SEC Form 4)
- Director Sandler Debra A. was granted 16,046 shares, increasing direct ownership by 6% to 276,087 units (SEC Form 4)
- Director Sheehan Kevin M was granted 16,046 shares, increasing direct ownership by 7% to 239,392 units (SEC Form 4)
- Director Al-Emam Maha was granted 16,046 shares, increasing direct ownership by 24% to 82,726 units (SEC Form 4)
- Director Wall Barbara W. was granted 16,046 shares, increasing direct ownership by 4% to 443,985 units (SEC Form 4)