Harley-Davidson (HOG) CFO Root sold 1,554 shares for $38K at $24.44 under a 10b5-1 plan
Insider transactions reported
Jonathan R Root (CFO and CCO at Harley-Davidson Inc., HOG) reported that they sold 1,554 shares for $38K at $24.44 on Jul 1, 2026. After these transactions the filing shows 29,400 shares held directly.
- Reporting person
- Root Jonathan R
- Role
- CFO and CCO
| Date | Type | Security | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|
| Jul 1, 2026 | Open-market sale (S) | Common Stock1 | -1,554 | $24.44 | $38K | 29,400 direct |
Holdings before and after
- Common Stock: 30,954 to 29,400 direct
Other positions listed
- Common Stock: 15,189.1056 indirect, By 401(k)
Footnotes from the filing
- 1. The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026.
- 2. Balance reflects the most current data available with regard to holdings in the 401(k) Plan.
Transaction codes in this filing
- Open-market sale:
- Code S marks a sale in the open market or a private deal. The insider received cash for these securities.
FAQ
What did Root report in this HOG Form 4?
Jonathan R Root (CFO and CCO at Harley-Davidson Inc., HOG) reported that they sold 1,554 shares for $38K at $24.44 on Jul 1, 2026. After these transactions the filing shows 29,400 shares held directly.
How many HOG shares does Root hold after this filing?
The filing shows 29,400 shares held directly after the reported transactions. Form 4 reports only the positions it lists, so this may not be every holding.
Was this HOG insider sale made under a 10b5-1 plan?
The filing's footnotes mention a Rule 10b5-1 trading plan. Such a plan sets the terms of future trades in advance.
What does transaction code S mean on an SEC Form 4?
Code S marks a sale in the open market or a private deal. The insider received cash for these securities.
Historical context for HOG
Across the 26 sessions after earlier HOG headlines, the stock closed higher 13 times and lower 13 times, with a median move of 2.4% in either direction. This shows timing only: many things move a stock in a session, and these figures do not show that any headline caused a move.
| Session | Earlier headline | HOG | SPY |
|---|---|---|---|
| Jun 9, 2026 | Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities | +2.3% | -0.3% |
| Jun 2, 2026 | Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference | +1.1% | +0.1% |
| May 22, 2026 | Harley-Davidson, Inc. Declares Dividend | +2.3% | +0.4% |
| May 19, 2026 | Morgan Stanley reiterated coverage on Harley-Davidson with a new price target | -4.1% | -0.7% |
| May 5, 2026 | Harley-Davidson Delivers First Quarter Financial Resultsand 1 other headline that session | +8.2% | +0.8% |
| Apr 22, 2026 | Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection | -5.5% | +1.0% |
Earlier insider filings at HOG
- Jun 3, 2026CFO and CCO Root Jonathan R sold $37,094 worth of shares (1,554 units at $23.87) as part of a pre-agreed trading plan, decreasing direct ownership by 5% to 30,954 units (SEC Form 4)
- May 26, 2026SEC Form 4 filed by Director Sylvester Maryrose
- May 26, 2026Director Reintjes Matthew J was granted 2,479 shares (SEC Form 4)
- May 26, 2026Director Nova Daniel J was granted 4,742 shares, increasing direct ownership by 166% to 7,605 units (SEC Form 4)
- May 26, 2026SEC Form 4 filed by Director Masood Rafeh
- Market cap
- 30-day
- Sector
- Consumer Discretionary
- Industry
- Motor Vehicles
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