Starbucks (SBUX) CEO Niccol gave up 56,267 shares at $100.04 to cover taxes or an exercise price
Insider transactions reported
Brian R Niccol (chairman and ceo at Starbucks Corporation, SBUX) reported that they gave up 56,267 shares at $100.04 to cover taxes or an exercise price on Sep 9, 2026. After these transactions the filing shows 428,696.95 shares held directly.
- Reporting person
- Niccol Brian R
- Role
- chairman and ceo
| Date | Type | Security | Shares | Price | Value | Held after |
|---|---|---|---|---|---|---|
| Sep 9, 2026 | Shares withheld for taxes or exercise price (F) | Common Stock1, 2 | -56,267 | $100.04 | $5.63M | 428,696.951 direct |
Holdings before and after
- Common Stock: 484,963.951 to 428,696.951 direct
Footnotes from the filing
- 1. Shares withheld by the issuer to satisfy tax withholding obligations upon vesting of restricted stock units; not an open market transaction.
- 2. Includes 10,493.713 shares representing dividend equivalents received on unvested time-based restricted stock units.
Transaction codes in this filing
- Shares withheld for taxes or exercise price:
- Code F marks shares handed back or withheld to pay taxes or an exercise price. No sale happens in the market.
FAQ
What did Niccol report in this SBUX Form 4?
Brian R Niccol (chairman and ceo at Starbucks Corporation, SBUX) reported that they gave up 56,267 shares at $100.04 to cover taxes or an exercise price on Sep 9, 2026. After these transactions the filing shows 428,696.95 shares held directly.
How many SBUX shares does Niccol hold after this filing?
The filing shows 428,696.95 shares held directly after the reported transactions. Form 4 reports only the positions it lists, so this may not be every holding.
What does transaction code F mean on an SEC Form 4?
Code F marks shares handed back or withheld to pay taxes or an exercise price. No sale happens in the market.
Historical context for SBUX
Across the 13 sessions after earlier SBUX headlines, the stock closed higher 7 times and lower 6 times, with a median move of 0.9% in either direction. This shows timing only: many things move a stock in a session, and these figures do not show that any headline caused a move.
| Session | Earlier headline | SBUX | SPY |
|---|---|---|---|
| Aug 3, 2026 | Starbucks upgraded by Melius | -1.8% | +1.4% |
| Jul 30, 2026 | Wells Fargo reiterated coverage on Starbucks with a new price targetand 4 other headlines that session | +1.6% | +1.7% |
| Jul 16, 2026 | Morgan Stanley reiterated coverage on Starbucks with a new price targetand 2 other headlines that session | +3.1% | -0.5% |
| Jul 2, 2026 | Starbucks Declares Quarterly Cash Dividend | +0.9% | -0.1% |
| Jun 3, 2026 | Starbucks to Participate in the 6th Annual Evercore Consumer and Retail Conference | +0.4% | -0.7% |
| May 22, 2026 | Starbucks to Participate in the Bernstein 42nd Annual Strategic Decisions Conference | -1.0% | +0.4% |
Earlier insider filings at SBUX
- Sep 9, 2026Ceo, International Brewer Brady sold $235,382 worth of shares (2,229 units at $105.60) as part of a pre-agreed trading plan, decreasing direct ownership by 3% to 73,149 units (SEC Form 4)
- Aug 6, 2026Ceo, International Brewer Brady sold $236,252 worth of shares (2,229 units at $105.99) as part of a pre-agreed trading plan, decreasing direct ownership by 3% to 75,135 units (SEC Form 4)
- Jul 8, 2026Ceo, International Brewer Brady sold $231,816 worth of shares (2,229 units at $104.00) as part of a pre-agreed trading plan, decreasing direct ownership by 3% to 77,364 units (SEC Form 4)
- Jun 17, 2026Evp, chief partner officer Kelly Sara covered exercise/tax liability with 316 shares, decreasing direct ownership by 0.55% to 57,567 units (SEC Form 4) (for tax liability)
- Jun 15, 2026Ceo, International Brewer Brady sold $58,800 worth of shares (588 units at $100.00) as part of a pre-agreed trading plan, decreasing direct ownership by 0.73% to 79,593 units (SEC Form 4)
- Market cap
- 30-day
- Sector
- Consumer Discretionary
- Industry
- Restaurants
- Listed since
- 1992
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