Analyst firms · UBS · GOOGL

UBS GOOGL price target and rating history

Alphabet Inc. (GOOGL) · Technology

UBS rates Alphabet Inc. (GOOGL) Neutral with a $186 price target, as of its latest action on Apr 25, 2025. It has published 8 rating actions on GOOGL since December 2021, including 0 upgrades and 1 downgrade. Across 12 firms with a GOOGL price target in the last 12 months, the median target is $372.50.

Current rating

Neutral

Price target

$186

Median target, all firms

$372.50

Actions on GOOGL

8

UBS price target on GOOGL

Every UBS rating on GOOGL

• Apr 25, 2025
  ReiterateUBS raises its price target to $186 from $173, keeps Neutral
• Jul 24, 2024
  ReiterateUBS raises its price target to $204 from $200, keeps Neutral
• Jun 26, 2023
  DowngradeUBS downgrades to Neutral from Buy, price target $123 to $132
• Apr 6, 2023
  ReiterateUBS raises its price target to $123 from $120, keeps Buy
• Jul 27, 2022
  ReiterateUBS cuts its price target to $132 from $133, keeps Buy
• Apr 27, 2022
  ReiterateUBS cuts its price target to $3,600 from $3,850, keeps Buy
• Feb 2, 2022
  ReiterateUBS raises its price target to $3,900 from $3,800, keeps Buy
• Dec 2, 2021
  ResumeUBS resumes coverage at Buy, price target $3,190 to $3,925

How other firms rate GOOGL

Each firm's latest rating and stated target in the last 12 months.

Questions about UBS and GOOGL

What is UBS's price target for GOOGL?

UBS's latest stated price target for Alphabet Inc. (GOOGL) is $186, from its action on Apr 25, 2025.

What is UBS's rating on GOOGL?

UBS rates GOOGL Neutral, a neutral rating, as of Apr 25, 2025.

When did UBS last change its view on GOOGL?

On Apr 25, 2025, UBS raises its price target to $186 from $173, keeps Neutral.

How does UBS's GOOGL target compare with other analysts?

Across 12 firms with a GOOGL price target in the last 12 months, the median target is $372.50.

More GOOGL rating histories

• Morgan Stanley8
• Mizuho10
• KeyBanc Capital Markets7
• Citigroup5
• Wolfe Research5
• Wells Fargo10
• Stifel8
• Cantor Fitzgerald3
• Jefferies7
• BNP Paribas Exane4
• Bernstein5
• BofA Securities6
• Truist Securities8
• Needham3
• BMO Capital Markets6
• Citizens JMP3
• Piper Sandler7
• Rosenblatt4
• Susquehanna4
• Oppenheimer3
• Goldman Sachs4
• RBC Capital Markets3
• Wedbush3
• Credit Suisse9
• Evercore ISI3
• MKM Partners3
• Barclays3
• Canaccord Genuity3

All UBS ratingsGOOGL news and filingsEvery analyst firm

From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.