Compare · AAPL vs GOOG

AAPL vs GOOG

Side-by-side comparison of Apple Inc. (AAPL) and Alphabet Inc. (GOOG): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both companies sit in the Technology sector. AAPL focuses on Computer Manufacturing, while GOOG focuses on Computer Software: Programming Data Processing.
  • AAPL is the larger of the two at $5.06T, about 1.4x GOOG ($3.50T).
  • Over the past year, AAPL is up 26.5% and GOOG is down 0.2% - AAPL leads by 26.7 points.
  • AAPL has been more active in the news (22 items in the past 4 weeks vs 2 for GOOG).
  • Both have 25 recent analyst ratings on file.
PerformanceAAPL+26.54%GOOG+1.35%
2025-11-11+0.00%2026-11-10
MetricAAPLGOOG
Company
Apple Inc.
Alphabet Inc.
Price
-
-
Market cap
$5.06T
$3.50T
1M return
+2.18%
-16.68%
1Y return
+26.54%
-0.16%
Industry
Computer Manufacturing
Computer Software: Programming Data Processing
Exchange
NASDAQ
NASDAQ
IPO
1980
2004
News (4w)
22
2
Recent ratings
25
25
AAPL

Apple Inc.

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch, and other Apple-branded and third-party accessories. It also provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It sells and delivers third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1977 and is headquartered in Cupertino, California.

GOOG

Alphabet Inc.

Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.