Compare · AMZN vs GOOG

AMZN vs GOOG

Side-by-side comparison of Amazon.com Inc. (AMZN) and Alphabet Inc. (GOOG): market cap, price performance, sector, and recent activity on the wire.

Summary

  • AMZN operates in Consumer Discretionary, while GOOG operates in Technology - the two are in different parts of the market.
  • GOOG is the larger of the two at $3.50T, about 1.2x AMZN ($2.93T).
  • Over the past year, AMZN is up 8.8% and GOOG is down 0.2% - AMZN leads by 8.9 points.
  • AMZN has been more active in the news (15 items in the past 4 weeks vs 2 for GOOG).
  • Both have 25 recent analyst ratings on file.
PerformanceAMZN+8.77%GOOG+1.35%
2025-11-11+0.00%2026-11-10
MetricAMZNGOOG
Company
Amazon.com Inc.
Alphabet Inc.
Price
-
-
Market cap
$2.93T
$3.50T
1M return
+4.34%
-16.68%
1Y return
+8.77%
-0.16%
Industry
Catalog/Specialty Distribution
Computer Software: Programming Data Processing
Exchange
NASDAQ
NASDAQ
IPO
1997
2004
News (4w)
15
2
Recent ratings
25
25
AMZN

Amazon.com Inc.

Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It sells merchandise and content purchased for resale from third-party sellers through physical and online stores. The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, and Echo and other devices; provides Kindle Direct Publishing, an online service that allows independent authors and publishers to make their books available in the Kindle Store; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products on its websites, as well as its stores; and programs that allow authors, musicians, filmmakers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, publishing, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program, which provides free shipping of various items; access to streaming of movies and TV episodes; and other services. The company serves consumers, sellers, developers, enterprises, and content creators. Amazon.com, Inc. was founded in 1994 and is headquartered in Seattle, Washington.

GOOG

Alphabet Inc.

Alphabet Inc. provides online advertising services in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. The company offers performance and brand advertising services. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, such as ads, Android, Chrome, hardware, Google Maps, Google Play, Search, and YouTube, as well as technical infrastructure; and digital content. The Google Cloud segment offers infrastructure and data analytics platforms, collaboration tools, and other services for enterprise customers. The Other Bets segment sells internet and TV services, as well as licensing and research and development services. The company was founded in 1998 and is headquartered in Mountain View, California.

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