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Compare · BHF vs PRU

BHF vs PRU

Side-by-side comparison of Brighthouse Financial Inc. (BHF) and Prudential Financial Inc. (PRU): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both BHF and PRU operate in Life Insurance (Finance), so they compete in similar markets.
  • PRU is the larger of the two at $34.97B, about 9.8x BHF ($3.58B).
  • Over the past year, BHF is up 7.4% and PRU is down 2.9% - BHF leads by 10.3 points.
  • PRU has been more active in the news (26 items in the past 4 weeks vs 2 for BHF).
  • Both have 25 recent analyst ratings on file.
PerformanceBHF+7.39%PRU-2.89%
2025-06-04+0.00%2026-06-03
MetricBHFPRU
Company
Brighthouse Financial Inc.
Prudential Financial Inc.
Price
$62.41+0.24%
$100.82-1.88%
Market cap
$3.58B
$34.97B
1M return
-0.45%
+3.25%
1Y return
+7.39%
-2.89%
Industry
Life Insurance
Life Insurance
Exchange
NASDAQ
NYSE
IPO
2001
News (4w)
2
26
Recent ratings
25
25
BHF

Brighthouse Financial Inc.

Brighthouse Financial, Inc. provides annuity and life insurance products in the United States. It operates through three segments: Annuities, Life, and Run-off. The Annuities segment offers variable, fixed, index-linked, and income annuities for contract holders' needs for protected wealth accumulation on a tax-deferred basis, wealth transfer, and income security. The Life segment provides term, universal, whole, and variable life policies for policyholders' needs for financial security and protected wealth transfer. The Run-off segment manages structured settlements, pension risk transfer contracts, certain company-owned life insurance policies, funding agreements, and universal life with secondary guarantees. The company was founded in 2016 and is headquartered in Charlotte, North Carolina.

PRU

Prudential Financial Inc.

Prudential Financial, Inc., together with its subsidiaries, provides insurance, investment management, and other financial products and services in the United States and internationally. It operates through eight segments: PGIM, Retirement, Group Insurance, Individual Annuities, Individual Life, Assurance IQ, International Businesses, and Closed Block. The company offers investment management services and solutions related to public fixed income, public equity, real estate debt and equity, private credit and other alternatives, and multi-asset class strategies to institutional and retail clients, as well as its general account. It provides a range of retirement investment, and income products and services to retirement plan sponsors in the public, private, and not-for-profit sectors; and group life, long-term and short-term group disability, and group corporate-, bank-, and trust-owned life insurance in the United States, primarily to institutional clients for use in connection with employee and membership benefits plans, as well as sells accidental death and dismemberment and other supplemental health solutions, and provides plan administration services in connection with its insurance coverages. The company develops and distributes individual variable and fixed annuity products, principally to the mass affluent and affluent markets; and individual variable, term, and universal life insurance products to the mass middle, mass affluent, and affluent markets in the United States. In addition, it provides third-party life, health, Medicare, property and casualty, and personal finance products to retail shoppers through its digital and independent agent channels. The company offers its products and services to individual and institutional customers through its proprietary and third-party distribution networks. Prudential Financial, Inc. was founded in 1875 and is headquartered in Newark, New Jersey.

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