BSP vs LCFY

Bending Spoons S.p.A.

Bending Spoons is built on the conviction that operational excellence enables efficient growth through acquisitions. It acquires digital businesses, implements deep transformations and ongoing optimizations to sustainably expand earnings, and reinvests in additional acquisitions, thereby continuing the compounding cycle. The company has executed this strategy for more than a decade and, to date, has never sold a material business. Bending Spoons strives to envision the most successful version of an acquired business, and works to close the gap between its current state and that vision as quickly and completely as possible. The transformation is typically deep and entails reorganizing teams, overhauling technology, redesigning user interfaces, accelerating product development, and enhancing marketing and monetization. AI is often both a central component of the vision and a key tool in implementing the transformation.

Locafy Limited

Locafy Limited operates as a software-as-a-service company (SaaS) that specializes in local search engine marketing in Australia, Europe, the United States, and internationally. It focuses on commercializing its SaaS online publishing technology platform that comprises an integrated suite of solutions, such as listings, landing pages, locators, and marketplace for improving the local online presence for business owners. The company's platform publishes content to various devices that uses a web browser to display web content, as well as programmatically optimizes the published content for local search. It offers its solutions directly to customers, as well as through reseller channels comprising digital agencies and search engine optimization freelancers. The company was formerly known as Moboom Limited and changed its name to Locafy Limited in January 2021. Locafy Limited was incorporated in 2009 and is headquartered in Subiaco, Australia.