Compare · DRCT vs WPP
DRCT vs WPP
Side-by-side comparison of Direct Digital Holdings Inc. (DRCT) and WPP plc (WPP): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both DRCT and WPP operate in Advertising (Consumer Discretionary), so they compete in similar markets.
- WPP is the larger of the two at $4.11B, about 2078.3x DRCT ($2.0M).
- DRCT has been more active in the news (10 items in the past 4 weeks vs 4 for WPP).
- WPP has more recent analyst coverage (23 ratings vs 2 for DRCT).
- Company
- Direct Digital Holdings Inc.
- WPP plc
- Price
- $2.51-3.46%
- $19.00-2.66%
- Market cap
- $2.0M
- $4.11B
- 1M return
- -
- -
- 1Y return
- -
- -
- Industry
- Advertising
- Advertising
- Exchange
- NASDAQ
- NYSE
- IPO
- 2022
- News (4w)
- 10
- 4
- Recent ratings
- 2
- 23
Direct Digital Holdings Inc.
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
WPP plc
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It engages in the planning and creation of marketing and branding campaigns; design and production of advertisements across all media; and provision of media buying services, including strategy and business development, media investment, data and technology, and content. The company also advises to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities. WPP plc was founded in 1985 and is based in London, the United Kingdom.
Latest DRCT
- Director Leatherberry Antoinette Renee converted options into 286 shares and sold $265 worth of shares (90 units at $2.95), increasing direct ownership by 59% to 531 units (SEC Form 4)
- Director Cohen Richard converted options into 286 shares and sold $298 worth of shares (101 units at $2.95), increasing direct ownership by 59% to 501 units (SEC Form 4)
- Chief Technology Officer Pillai Anu converted options into 145 shares and covered exercise/tax liability with 53 shares, increasing direct ownership by 95% to 189 units (SEC Form 4)
- Chairman and CEO Walker Mark D covered exercise/tax liability with 95 shares, sold $3,816 worth of shares (1,363 units at $2.80) as part of a pre-agreed trading plan and converted options into 316 shares (SEC Form 4)
- President Smith W Keith converted options into 316 shares and covered exercise/tax liability with 75 shares, increasing direct ownership by 73% to 522 units (SEC Form 4)
- Director Locke Mistelle converted options into 320 shares and sold $500 worth of shares (132 units at $3.78), increasing direct ownership by 104% to 369 units (SEC Form 4)
- CFO Diaz Diana P converted options into 163 shares and covered exercise/tax liability with 41 shares, increasing direct ownership by 330% to 159 units (SEC Form 4)
- Chief Growth Officer Lowrey Maria Vilchez converted options into 164 shares and covered exercise/tax liability with 51 shares, increasing direct ownership by 161% to 183 units (SEC Form 4)
- SEC Form DEFR14A filed by Direct Digital Holdings Inc.
- SEC Form DEF 14A filed by Direct Digital Holdings Inc.
Latest WPP
- SEC Form 6-K filed by WPP plc
- SEC Form 6-K filed by WPP plc
- WPP Announces Expansion Plans for WPP Enterprise Solutions, Its Global Business Unit for AI-Driven Transformation
- CMI Media Group Launches Ad Astra, an Advertising Technology Division Purpose-Built for Life Sciences
- WPP Enterprise Solutions Signs Strategic Collaboration Agreement with AWS to Operationalize Agentic AI for Leading Brands
- Chief Executive Officer Rose Cindy H converted options into 187,341 units of Ordinary Shares and covered exercise/tax liability with 88,227 units of Ordinary Shares, increasing direct ownership by 49% to 300,294 units (SEC Form 4)
- SEC Form 6-K filed by WPP plc
- CMI Media Group & Compas Announce Growth and Expansion
- CMI Media Group Hires Michele Sirkin and Selamawit Gilagaber to Executive Team
- Berenberg initiated coverage on WPP plc