ID vs WPP

PARTS iD Inc.

PARTS iD, Inc., a digital commerce company, primarily sells automotive parts and accessories through its proprietary platforms. It offers automobile accessories, wheels and tires, performance parts, and lighting and repair parts, as well as parts and accessories for semi-trucks, motorcycles, powersports, RVs/campers, boats, outdoor sports and camping gear, and tools. The company sells private label and branded products through various platforms, including truckid.com, motorcycleid.com, powersportsid.com, camperid.com, boatid.com, recreationid.com, and toolsid.com. PARTS iD, Inc. was founded in 2008 and is based in Cranbury, New Jersey.

WPP plc

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It engages in the planning and creation of marketing and branding campaigns; design and production of advertisements across all media; and provision of media buying services, including strategy and business development, media investment, data and technology, and content. The company also advises to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities. WPP plc was founded in 1985 and is based in London, the United Kingdom.