Join

Compare · MGIC vs NOW

MGIC vs NOW

Side-by-side comparison of Magic Software Enterprises Ltd. (MGIC) and ServiceNow Inc. (NOW): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both MGIC and NOW operate in Computer Software: Prepackaged Software (Technology), so they compete in similar markets.
  • NOW is the larger of the two at $110.29B, about 120.1x MGIC ($918.2M).
  • Over the past year, MGIC is up 8.1% and NOW is down 47.5% - MGIC leads by 55.5 points.
  • NOW has hit the wire 22 times in the past 4 weeks while MGIC has been quiet.
  • NOW has more recent analyst coverage (25 ratings vs 1 for MGIC).
PerformanceMGIC+8.07%NOW-43.35%
2025-06-10+0.00%2026-02-23
MetricMGICNOW
Company
Magic Software Enterprises Ltd.
ServiceNow Inc.
Price
$17.41-10.63%
$106.11-0.83%
Market cap
$918.2M
$110.29B
1M return
-32.43%
+16.00%
1Y return
+8.07%
-47.48%
Industry
Computer Software: Prepackaged Software
Computer Software: Prepackaged Software
Exchange
NASDAQ
NYSE
IPO
1991
2012
News (4w)
0
22
Recent ratings
1
25
MGIC

Magic Software Enterprises Ltd.

Magic Software Enterprises Ltd. provides proprietary application development, business process integration, vertical software solutions, and information technologies (IT) outsourcing software services in Israel and internationally. The company's Software Services segment develops, markets, sells, and supports application platform, software applications, and business and process integration solutions and related services. Its IT Professional Services segment offers IT services in the areas of infrastructure design and delivery, application development, technology planning and implementation services, communications services and solutions, and supplemental outsourcing services. The company offers proprietary application platforms, such as Magic xpa for developing and deploying business applications; AppBuilder for building, deploying, and maintaining high-end and mainframe-grade business applications; Magic xpi for application integration; Magic xpc, a hybrid integration platform as a service; Magic SmartUX, a mobile development application platform; and FactoryEye for virtualization of production data. It also provides vertical software solutions comprising Clicks, a software solution for healthcare providers; Leap, a software solution for business support systems; Hermes Solution, a packaged software solution for managing air cargo ground handling; HR Pulse, a customized single-tenant software as a service tool; and MBS Solution, a proprietary system for managing TV broadcast management. In addition, the company provides software maintenance, support, training, and consulting services. It serves oil and gas, telecommunications, financial, healthcare, and industrial sectors; and public institutions and international agencies. The company was formerly known as Mashov Software Export (1983) Ltd. and changed its name to Magic Software Enterprises Ltd. in 1991. Magic Software Enterprises Ltd. was incorporated in 1983 and is headquartered in Or Yehuda, Israel.

NOW

ServiceNow Inc.

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform that offers workflow automation, artificial intelligence, machine learning, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite to manage IT priorities; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and enterprise development operations product for developers' toolchain. In addition, it offers security incident management, threat enrichment intelligence, vulnerability response management, and security incident intelligence sharing security operation products; governance, risk, and compliance product to create policies and controls; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, training, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products. It sells its products through direct sales team and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was incorporated in 2004 and is headquartered in Santa Clara, California.

Latest MGIC

Latest NOW