Compare · NFLX vs ROKU

NFLX vs ROKU

Side-by-side comparison of Netflix Inc. (NFLX) and Roku Inc. (ROKU): market cap, price performance, sector, and recent activity on the wire.

Summary

  • NFLX operates in Consumer Discretionary, while ROKU operates in Telecommunications - the two are in different parts of the market.
  • NFLX is the larger of the two at $265.02B, about 11.1x ROKU ($23.93B).
  • Over the past year, NFLX is down 44.2% and ROKU is up 51.6% - ROKU leads by 95.8 points.
  • ROKU has been more active in the news (39 items in the past 4 weeks vs 23 for NFLX).
  • Both have 25 recent analyst ratings on file.
PerformanceNFLX-41.48%ROKU+51.57%
2025-11-17+0.00%2026-11-11
MetricNFLXROKU
Company
Netflix Inc.
Roku Inc.
Price
$64.55+2.06%
$160.82+0.25%
Market cap
$265.02B
$23.93B
1M return
-8.41%
+4.39%
1Y return
-44.24%
+51.57%
Industry
Consumer Electronics/Video Chains
Cable & Other Pay Television Services
Exchange
NASDAQ
NASDAQ
IPO
2002
2017
News (4w)
23
39
Recent ratings
25
25
NFLX

Netflix Inc.

Netflix, Inc. provides entertainment services. It offers TV series, documentaries, and feature films across various genres and languages. The company provides members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, television set-top boxes, and mobile devices. It also provides DVDs-by-mail membership services. The company has approximately 204 million paid members in 190 countries. Netflix, Inc. was founded in 1997 and is headquartered in Los Gatos, California.

ROKU

Roku Inc.

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live sports, music, news, and others. As of December 31, 2020, the company had 51.2 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, brand sponsorship and promotions, and audience development campaigns; and manufactures, sells, and licenses smart TVs under the Roku TV name. In addition, the company offers streaming players, and audio products and accessories under the Roku brand name; and sells branded channel buttons on remote controls. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, the Republic of Ireland, Mexico, Brazil, and other Latin American countries. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.

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