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Compare · TRKA vs WPP

TRKA vs WPP

Side-by-side comparison of Troika Media Group Inc. (TRKA) and WPP plc (WPP): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both TRKA and WPP operate in Advertising (Consumer Discretionary), so they compete in similar markets.
  • WPP is the larger of the two at $15.90B, about 340.3x TRKA ($46.7M).
  • WPP has hit the wire 5 times in the past 4 weeks while TRKA has been quiet.
  • WPP has more recent analyst coverage (20 ratings vs 0 for TRKA).
MetricTRKAWPP
Company
Troika Media Group Inc.
WPP plc
Price
$0.11-52.77%
$17.65-0.68%
Market cap
$46.7M
$15.90B
1M return
-
+13.87%
1Y return
-
-53.16%
Industry
Advertising
Advertising
Exchange
NASDAQ
NYSE
IPO
2021
News (4w)
0
5
Recent ratings
0
20
TRKA

Troika Media Group Inc.

Troika Media Group, Inc. a consultancy and consumer engagement company, provides integrated branding, marketing, research, and data science solutions worldwide. It offers media services and analytics platform, digital marketing, data analytics and reporting, media content for events and hospitality customers, sponsorship partnerships and advertising opportunities, analytics and big data; strategic media buying and planning, design and branding, market research and insights, brand strategy, 360 brand design, advertising and sponsorship integration, brand experience and fan engagement, content creation, and sonic branding and original music services, as well as design, animation, and post production studio services. The company also provides brand fundamentals development, brand voice and personality development, marketing strategy, public relations, crisis management, and physical and digital experiential services. It serves fashion, beauty, jewelry/watches, beverage alcohol, pharmaceuticals, entertainment, consumer goods, telco, tech, sports, and automotive industries, as well as non-profit organizations. The company was formerly known as M2 nGage Group, Inc. and changed its name to Troika Media Group, Inc. in July 2017. Troika Media Group, Inc. is based in Los Angeles, California.

WPP

WPP plc

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It engages in the planning and creation of marketing and branding campaigns; design and production of advertisements across all media; and provision of media buying services, including strategy and business development, media investment, data and technology, and content. The company also advises to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities. WPP plc was founded in 1985 and is based in London, the United Kingdom.