Sales of Missfresh's Private Label Fresh Food Brand Surged 300% For Q4 2021
BEIJING, March 30, 2022 /PRNewswire/ -- Missfresh Limited ("Missfresh" or the "Company") (NASDAQ:MF), a pioneer in China's neighborhood retail industry, saw fourth-quarter 2021 sales for its private label Fresh Joy ("Xiang An Xin" in Chinese) product range grow 300%, as compared to the first quarter in the same year. This surge in sales is a result of Missfresh's continued investment in and improvements to the private label products' quality as well as increased customer trust and recognition of Missfresh's in-house brands.
The Fresh Joy range encompasses more than 200 SKUs including vegetables, pork, chicken, eggs, baked products, and more. The fresh meats category guarantees "same day" fre