Financials · BIDU

Baidu Inc. ADS (BIDU) financials

For fiscal 2025 (ended Dec 31, 2025), Baidu Inc. ADS reported CN¥129.08B of revenue and CN¥5.59B of net income. Figures are in CNY, the currency of its SEC filings.

Revenue, FY2025
CN¥129.08B
Revenue growth, YoY
-3.0%
Net income, FY2025
CN¥5.59B
Net income growth, YoY
-76.5%
Net margin
4.3%
Free cash flow, FY2025
-CN¥15.09B
Cash
CN¥24.61B
Total debt
CN¥41.31B
Annual revenueCN¥129.08B
FY2016FY2025
Annual net incomeCN¥5.59B
FY2016FY2025
Annual free cash flow-CN¥15.09B
FY2016FY2025

BIDU revenue and earnings growth

BIDU revenueFY2025CN¥129.08B

FY YoY
-3.0%
5Y CAGR
+3.8%
10Y CAGR
+6.9%

BIDU revenue was CN¥129.08B for fiscal 2025 (ended Dec 31, 2025), down 3.0% from fiscal 2024. Compound annual growth was +3.8% over 5 years and +6.9% over 10 years. It rose in 6 of the last 10 fiscal years.

BIDU net incomeFY2025CN¥5.59B

FY YoY
-76.5%
5Y CAGR
-24.3%
10Y CAGR
-16.4%

BIDU net income was CN¥5.59B for fiscal 2025 (ended Dec 31, 2025), down 76.5% from fiscal 2024. Compound annual growth was -24.3% over 5 years and -16.4% over 10 years. It rose in 5 of the last 10 fiscal years.

BIDU free cash flowFY2025-CN¥15.09B

BIDU free cash flow was -CN¥15.09B for fiscal 2025 (ended Dec 31, 2025), compared with CN¥13.10B in fiscal 2024.

Income statement

Income statement
Line item
Dec 31, 2025
Dec 31, 2024
Dec 31, 2023
Dec 31, 2022
Dec 31, 2021
Dec 31, 2020
Dec 31, 2019
Dec 31, 2018
Dec 31, 2017
Dec 31, 2016
RevenueCN¥129.08BCN¥133.13BCN¥134.60BCN¥123.67BCN¥124.49BCN¥107.07BCN¥107.41BCN¥102.28BCN¥84.81BCN¥70.55B
Cost of revenueCN¥72.44BCN¥66.10BCN¥65.03BCN¥63.94BCN¥64.31BCN¥55.16BCN¥62.85BCN¥51.74BCN¥43.06BCN¥35.28B
Gross profitCN¥56.64BCN¥67.02BCN¥69.57BCN¥59.74BCN¥60.18BCN¥51.92BCN¥44.56BCN¥50.53BCN¥41.75BCN¥35.27B
Research and developmentCN¥20.43BCN¥22.13BCN¥24.19BCN¥23.32BCN¥24.94BCN¥19.51BCN¥18.35BCN¥15.77BCN¥12.93BCN¥10.15B
Selling, general and adminCN¥25.84BCN¥23.62BCN¥23.52BCN¥20.51BCN¥24.72BCN¥18.06BCN¥19.91BCN¥19.23BCN¥13.13BCN¥15.07B
Operating income-CN¥5.82BCN¥21.27BCN¥21.86BCN¥15.91BCN¥10.52BCN¥14.34BCN¥6.31BCN¥15.53BCN¥15.69BCN¥10.05B
Pre-tax incomeCN¥6.72BCN¥28.62BCN¥25.20BCN¥10.11BCN¥10.78BCN¥23.09B-CN¥340.00MCN¥27.32BCN¥21.28BCN¥14.51B
Income taxCN¥1.26BCN¥4.45BCN¥3.65BCN¥2.58BCN¥3.19BCN¥4.06BCN¥1.95BCN¥4.74BCN¥3.00BCN¥2.91B
Net incomeCN¥5.59BCN¥23.76BCN¥20.32BCN¥7.56BCN¥10.23BCN¥22.47BCN¥2.06BCN¥27.57BCN¥18.30BCN¥11.63B

Balance sheet

Balance sheet
Line item
Dec 31, 2025
Dec 31, 2024
Dec 31, 2023
Dec 31, 2022
Dec 31, 2021
Dec 31, 2020
Dec 31, 2019
Dec 31, 2018
Dec 31, 2017
Dec 31, 2016
Cash and equivalentsCN¥24.61BCN¥24.83BCN¥25.23BCN¥65.24BCN¥47.67BCN¥36.54BCN¥34.44BCN¥29.83BCN¥11.34BCN¥11.22B
Short-term investmentsCN¥90.66BCN¥102.61BCN¥168.67BCN¥120.84BCN¥143.24BCN¥126.40BCN¥112.92BCN¥111.63BCN¥89.38BCN¥71.20B
ReceivablesCN¥12.97BCN¥10.10BCN¥10.85BCN¥11.73BCN¥9.98BCN¥8.67BCN¥7.42BCN¥6.01BCN¥4.57BCN¥4.11B
Current assetsCN¥151.97BCN¥168.85BCN¥230.25BCN¥212.85BCN¥213.31BCN¥183.34BCN¥165.56BCN¥155.09BCN¥151.17BCN¥99.76B
GoodwillCN¥36.78BCN¥22.59BCN¥22.59BCN¥22.48BCN¥22.61BCN¥22.25BCN¥18.25BCN¥18.54BCN¥15.81BCN¥15.34B
Total assetsCN¥449.16BCN¥427.78BCN¥406.76BCN¥390.97BCN¥380.03BCN¥332.71BCN¥301.32BCN¥297.57BCN¥251.73BCN¥182.00B
Current liabilitiesCN¥86.33BCN¥80.95BCN¥76.45BCN¥79.63BCN¥74.49BCN¥68.39BCN¥57.38BCN¥56.85BCN¥82.06BCN¥46.10B
Short-term debtCN¥1.46BCN¥225.00MCN¥2.73BCN¥6.76BCN¥4.17BCN¥3.02BCN¥2.62BCN¥3.05BCN¥1.24BCN¥1.11B
Total debtCN¥41.31BCN¥36.02BCN¥41.02BCN¥46.80BCN¥53.63BCN¥48.41BCN¥43.31BCN¥49.61BCN¥35.61BCN¥32.85B
Total liabilitiesCN¥159.43BCN¥144.17BCN¥144.15BCN¥153.17BCN¥156.08BCN¥140.87BCN¥128.50BCN¥121.81BCN¥121.36BCN¥84.25B
Shareholders' equityCN¥266.33BCN¥263.62BCN¥253.14BCN¥229.41BCN¥216.80BCN¥188.74BCN¥171.71BCN¥175.04BCN¥119.35BCN¥92.25B

Cash flow

Cash flow
Line item
Dec 31, 2025
Dec 31, 2024
Dec 31, 2023
Dec 31, 2022
Dec 31, 2021
Dec 31, 2020
Dec 31, 2019
Dec 31, 2018
Dec 31, 2017
Dec 31, 2016
Operating cash flow-CN¥3.01BCN¥21.23BCN¥36.62BCN¥26.17BCN¥20.12BCN¥24.20BCN¥28.46BCN¥35.97BCN¥32.83BCN¥22.48B
Capital expendituresCN¥12.07BCN¥8.13BCN¥11.19BCN¥8.29BCN¥10.90BCN¥5.08BCN¥6.43BCN¥8.77BCN¥4.78BCN¥4.19B
Free cash flow-CN¥15.09BCN¥13.10BCN¥25.43BCN¥17.88BCN¥9.23BCN¥19.12BCN¥22.03BCN¥27.20BCN¥28.05BCN¥18.29B
Investing cash flow-CN¥25.14B-CN¥8.55B-CN¥50.40B-CN¥3.94B-CN¥31.44B-CN¥27.55B-CN¥19.97B-CN¥34.46B-CN¥76.95B-CN¥35.91B
Financing cash flowCN¥17.14B-CN¥13.76B-CN¥14.16B-CN¥6.39BCN¥23.40BCN¥5.67B-CN¥3.87BCN¥15.08BCN¥44.56BCN¥14.45B
Share repurchasesCN¥5.54BCN¥6.32BCN¥4.76BCN¥1.93BCN¥7.58BCN¥13.05BCN¥4.96BCN¥3.31BCN¥1.72BCN¥0
Stock-based compensationCN¥3.60BCN¥4.78BCN¥6.34BCN¥6.79BCN¥7.06BCN¥6.73BCN¥5.63BCN¥4.68BCN¥3.24BCN¥1.76B
Depreciation and amortizationCN¥7.40BCN¥6.60BCN¥7.10BCN¥6.20BCN¥5.70BCN¥5.70BCN¥5.60BCN¥3.70B--

Key ratios

Key ratios
Line item
Dec 31, 2025
Dec 31, 2024
Dec 31, 2023
Dec 31, 2022
Dec 31, 2021
Dec 31, 2020
Dec 31, 2019
Dec 31, 2018
Dec 31, 2017
Dec 31, 2016
Revenue growth, YoY-3.0%-1.1%8.8%-0.7%16.3%-0.3%5.0%20.6%20.2%6.3%
Net income growth, YoY-76.5%17.0%168.8%-26.1%-54.5%992.5%-92.5%50.7%57.3%-65.4%
Gross margin43.9%50.3%51.7%48.3%48.3%48.5%41.5%49.4%49.2%50.0%
Operating margin-4.5%16.0%16.2%12.9%8.4%13.4%5.9%15.2%18.5%14.2%
Net margin4.3%17.8%15.1%6.1%8.2%21.0%1.9%27.0%21.6%16.5%
Free cash flow margin-11.7%9.8%18.9%14.5%7.4%17.9%20.5%26.6%33.1%25.9%
Return on equity2.1%9.0%8.0%3.3%4.7%11.9%1.2%15.8%15.3%12.6%
Return on assets1.2%5.6%5.0%1.9%2.7%6.8%0.7%9.3%7.3%6.4%
Current ratio1.762.093.012.672.862.682.892.731.842.16
Debt to equity0.160.140.160.200.250.260.250.280.300.36

Source: XBRL data Baidu Inc. ADS files with the SEC, latest filing dated Mar 17, 2026 (see filings on SEC EDGAR). Provided for information only, not investment advice. Check the filing before relying on a number.

Per-share figures are as filed. The filings show no stock split in these periods.

EPS growth is left out where the share count moved enough to suggest a split the filings do not show. Growth rates need a positive starting figure. CAGR is compound annual growth between fiscal years. The CSV holds every period on file, in full figures, from the same SEC filings.

Foreign private issuers file annual reports with the SEC, so there are no quarterly statements here.

BIDU peers

CompanyRevenueGrowthNet incomeNet marginMarket cap
BIDUCN¥129.08B-3.0%CN¥5.59B4.3%$27.85B
GOOGL$471.10B+22.2%$235.69B50.0%$3.50T
GOOG$471.10B+22.2%$235.69B50.0%$3.49T
META$241.61B+27.5%$75.25B31.1%$1.56T
APP$7.61B+57.8%$5.01B65.9%$129.62B
NBIS$529.80M+479.0%$82.50M15.6%$35.20B
ZM$4.99B+5.0%$3.26B65.2%$26.23B

BIDU FAQ

8 questions
  • What is BIDU revenue?
    Baidu Inc. ADS (BIDU) reported CN¥129.08B of revenue for fiscal 2025 (ended Dec 31, 2025). That is down 3.0% from the year before.
  • Is BIDU profitable?
    Yes. Baidu Inc. ADS earned CN¥5.59B in net income for fiscal 2025 (ended Dec 31, 2025), a net margin of 4.3%.
  • How much cash and debt does BIDU have?
    Baidu Inc. ADS reported CN¥24.61B in cash and cash equivalents and CN¥41.31B of debt on its most recent balance sheet in SEC filings.
  • How fast is BIDU revenue growing?
    Baidu Inc. ADS's revenue changed -3.0% in fiscal 2025, to CN¥129.08B. Its compound annual growth rate was +3.8% over 5 years and +6.9% over 10 years.
  • What is BIDU gross margin?
    Baidu Inc. ADS's gross profit was CN¥56.64B on CN¥129.08B of revenue for fiscal 2025 (ended Dec 31, 2025), a gross margin of 43.9%.
  • What is BIDU free cash flow?
    Baidu Inc. ADS generated -CN¥15.09B of free cash flow for fiscal 2025 (ended Dec 31, 2025), which is operating cash flow of -CN¥3.01B less capital expenditures.
  • When did BIDU last report financial results?
    The latest statements here come from Baidu Inc. ADS's 20-F filed on Mar 17, 2026, covering the period ended Dec 31, 2025.
  • Where does this BIDU financial data come from?
    Quantisnow builds these statements from the structured XBRL data Baidu Inc. ADS files with the SEC. It is provided for information only and is not investment advice.