What is BZUN revenue?

Baozun Inc. (BZUN) reported CN¥9.95B of revenue for fiscal 2025 (ended Dec 31, 2025). That is up 5.6% from the year before.

No. Baozun Inc. reported a net loss of CN¥242.10M for fiscal 2025 (ended Dec 31, 2025).

How much cash and debt does BZUN have?

Baozun Inc. reported CN¥907.34M in cash and cash equivalents on its most recent balance sheet in SEC filings.

How fast is BZUN revenue growing?

Baozun Inc.'s revenue changed +5.6% in fiscal 2025, to CN¥9.95B. Its compound annual growth rate was +2.4% over 5 years and +14.4% over 10 years.

What is BZUN gross margin?

Baozun Inc.'s gross profit was CN¥7.37B on CN¥9.95B of revenue for fiscal 2025 (ended Dec 31, 2025), a gross margin of 74.1%.

What is BZUN free cash flow?

Baozun Inc. generated CN¥313.89M of free cash flow for fiscal 2025 (ended Dec 31, 2025), which is operating cash flow of CN¥420.43M less capital expenditures.

What is BZUN earnings per share?

Diluted earnings per share were -CN¥1.40 for fiscal 2025 (ended Dec 31, 2025), from SEC filings, restated for any stock split those filings show.

When did BZUN last report financial results?

The latest statements here come from Baozun Inc.'s 20-F filed on Apr 23, 2026, covering the period ended Dec 31, 2025.

Where does this BZUN financial data come from?

Quantisnow builds these statements from the structured XBRL data Baozun Inc. files with the SEC. It is provided for information only and is not investment advice.

Financials · BZUN

Baozun Inc. (BZUN) financials

For fiscal 2025 (ended Dec 31, 2025), Baozun Inc. reported CN¥9.95B of revenue and -CN¥242.10M of net income. Figures are in CNY, the currency of its SEC filings.

Revenue, FY2025: CN¥9.95B
Revenue growth, YoY: +5.6%
Net income, FY2025: -CN¥242.10M
Net margin: -2.4%
Free cash flow, FY2025: CN¥313.89M
EPS, diluted, FY2025: -CN¥1.40
Cash: CN¥907.34M

Annual revenueCN¥9.95B

FY2016FY2025

Annual net income-CN¥242.10M

FY2016FY2025

Annual free cash flowCN¥313.89M

FY2016FY2025

BZUN revenue and earnings growth

BZUN revenueFY2025CN¥9.95B

FY YoY: +5.6%
5Y CAGR: +2.4%
10Y CAGR: +14.4%

BZUN revenue was CN¥9.95B for fiscal 2025 (ended Dec 31, 2025), up 5.6% from fiscal 2024. Compound annual growth was +2.4% over 5 years and +14.4% over 10 years. It rose in 9 of the last 10 fiscal years. Fiscal 2025 is the highest of the 13 fiscal years on file.

BZUN net incomeFY2025-CN¥242.10M

BZUN net income was -CN¥242.10M for fiscal 2025 (ended Dec 31, 2025), compared with -CN¥185.20M in fiscal 2024.

BZUN EPSFY2025-CN¥1.40

BZUN diluted EPS was -CN¥1.40 for fiscal 2025 (ended Dec 31, 2025), compared with -CN¥1.03 in fiscal 2024.

BZUN free cash flowFY2025CN¥313.89M

5Y CAGR: +9.5%

BZUN free cash flow was CN¥313.89M for fiscal 2025 (ended Dec 31, 2025), compared with -CN¥30.83M in fiscal 2024. Compound annual growth was +9.5% over 5 years. Fiscal 2025 is the highest of the 13 fiscal years on file.

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Income statement

Income statement
Line item	FY2025 Dec 31, 2025	FY2024 Dec 31, 2024	FY2023 Dec 31, 2023	FY2022 Dec 31, 2022	FY2021 Dec 31, 2021	FY2020 Dec 31, 2020	FY2019 Dec 31, 2019	FY2018 Dec 31, 2018	FY2017 Dec 31, 2017	FY2016 Dec 31, 2016
Revenue	CN¥9.95B	CN¥9.42B	CN¥8.81B	CN¥8.40B	CN¥9.40B	CN¥8.85B	CN¥7.28B	CN¥5.39B	CN¥4.15B	CN¥3.39B
Cost of revenue	CN¥2.58B	CN¥2.47B	CN¥2.41B	CN¥2.26B	CN¥3.28B	CN¥3.33B	CN¥2.77B	CN¥2.03B	CN¥1.92B	CN¥1.92B
Gross profit	CN¥7.37B	CN¥6.95B	CN¥6.40B	CN¥6.14B	CN¥6.12B	CN¥5.53B	CN¥4.50B	CN¥3.36B	CN¥2.23B	CN¥1.47B
Selling, general and admin	CN¥751.63M	CN¥719.16M	CN¥855.91M	CN¥371.47M	CN¥525.80M	CN¥224.04M	CN¥215.66M	CN¥154.84M	CN¥116.55M	CN¥88.27M
Operating income	CN¥56.55M	-CN¥114.83M	-CN¥206.38M	CN¥33.29M	CN¥7.02M	CN¥558.68M	CN¥383.65M	CN¥355.77M	CN¥256.33M	CN¥90.07M
Interest expense	CN¥44.57M	CN¥38.99M	CN¥41.34M	CN¥56.92M	CN¥56.85M	CN¥66.12M	CN¥61.32M	CN¥13.06M	CN¥4.25M	CN¥0
Pre-tax income	-CN¥200.76M	-CN¥92.99M	-CN¥217.03M	-CN¥580.31M	-CN¥154.00M	CN¥548.85M	CN¥348.27M	CN¥335.72M	CN¥264.65M	CN¥102.25M
Income tax	CN¥9.91M	CN¥20.74M	CN¥12.00M	CN¥26.48M	CN¥55.26M	CN¥127.79M	CN¥71.14M	CN¥64.95M	CN¥54.25M	CN¥16.83M
Net income	-CN¥242.10M	-CN¥185.20M	-CN¥278.42M	-CN¥653.29M	-CN¥219.83M	CN¥425.99M	CN¥281.30M	CN¥269.71M	CN¥208.87M	CN¥86.63M
EPS, basic	-CN¥1.40	-CN¥1.03	-CN¥1.56	-CN¥3.56	-CN¥1.02	CN¥2.27	CN¥1.62	CN¥1.59	CN¥1.29	CN¥0.58
EPS, diluted	-CN¥1.40	-CN¥1.03	-CN¥1.56	-CN¥3.56	-CN¥1.02	CN¥2.23	CN¥1.57	CN¥1.50	CN¥1.19	CN¥0.53
Diluted shares	173.5M	179.7M	178.5M	183.3M	216.4M	191.0M	178.9M	179.3M	176.1M	163.9M

Balance sheet

Balance sheet
Line item	FY2025 Dec 31, 2025	FY2024 Dec 31, 2024	FY2023 Dec 31, 2023	FY2022 Dec 31, 2022	FY2021 Dec 31, 2021	FY2020 Dec 31, 2020	FY2019 Dec 31, 2019	FY2018 Dec 31, 2018	FY2017 Dec 31, 2017	FY2016 Dec 31, 2016
Cash and equivalents	CN¥907.34M	CN¥1.29B	CN¥2.15B	CN¥2.25B	CN¥4.70B	CN¥3.73B	CN¥1.53B	CN¥582.86M	CN¥293.66M	CN¥968.15M
Short-term investments	CN¥1.75B	CN¥1.27B	CN¥720.52M	CN¥895.42M	-	CN¥1.45B	CN¥844.04M	CN¥56.53M	CN¥312.61M	CN¥40.00M
Receivables	CN¥2.17B	CN¥2.03B	CN¥2.18B	CN¥2.29B	CN¥2.26B	CN¥2.19B	CN¥1.80B	CN¥1.55B	CN¥1.09B	CN¥624.82M
Inventory	CN¥879.42M	CN¥1.12B	CN¥1.05B	CN¥943.00M	CN¥1.07B	CN¥1.03B	CN¥896.82M	CN¥650.35M	CN¥382.03M	CN¥312.07M
Current assets	CN¥6.80B	CN¥7.21B	CN¥7.29B	CN¥7.40B	CN¥9.20B	CN¥9.16B	CN¥5.69B	CN¥3.25B	CN¥2.47B	CN¥2.17B
Goodwill	CN¥274.33M	CN¥362.40M	CN¥312.46M	CN¥336.33M	CN¥397.90M	CN¥13.57M	CN¥13.57M	CN¥13.16M	CN¥13.16M	-
Total assets	CN¥9.69B	CN¥10.21B	CN¥10.47B	CN¥10.12B	CN¥12.32B	CN¥10.47B	CN¥7.10B	CN¥4.02B	CN¥2.98B	CN¥2.37B
Current liabilities	CN¥3.65B	CN¥3.75B	CN¥3.76B	CN¥3.68B	CN¥4.78B	CN¥2.20B	CN¥2.32B	CN¥1.75B	CN¥1.15B	CN¥796.25M
Short-term debt	CN¥1.21B	CN¥1.22B	CN¥1.12B	CN¥1.02B	CN¥2.29B	-	CN¥428.49M	CN¥436.20M	CN¥172.00M	CN¥0
Long-term debt	-	-	-	-	CN¥0	CN¥1.76B	CN¥1.86B	CN¥68.75M	CN¥0	-
Total debt	-	-	-	-	CN¥2.29B	CN¥1.76B	CN¥2.29B	CN¥504.95M	CN¥172.00M	-
Total liabilities	CN¥4.20B	CN¥4.43B	CN¥4.62B	CN¥4.45B	CN¥5.84B	CN¥4.33B	CN¥4.50B	CN¥1.82B	CN¥1.15B	CN¥796.25M
Shareholders' equity	CN¥3.64B	CN¥3.91B	CN¥4.27B	CN¥4.24B	CN¥5.06B	CN¥6.13B	CN¥2.59B	CN¥2.20B	CN¥1.83B	CN¥1.57B

Cash flow

Cash flow
Line item	FY2025 Dec 31, 2025	FY2024 Dec 31, 2024	FY2023 Dec 31, 2023	FY2022 Dec 31, 2022	FY2021 Dec 31, 2021	FY2020 Dec 31, 2020	FY2019 Dec 31, 2019	FY2018 Dec 31, 2018	FY2017 Dec 31, 2017	FY2016 Dec 31, 2016
Operating cash flow	CN¥420.43M	CN¥101.28M	CN¥448.25M	CN¥382.61M	-CN¥96.11M	CN¥310.01M	CN¥301.40M	-CN¥98.50M	-CN¥169.07M	CN¥13.44M
Capital expenditures	CN¥106.54M	CN¥132.11M	CN¥165.01M	CN¥206.96M	CN¥285.59M	CN¥111.05M	CN¥91.27M	CN¥123.01M	CN¥267.03M	CN¥76.11M
Free cash flow	CN¥313.89M	-CN¥30.83M	CN¥283.25M	CN¥175.65M	-CN¥381.69M	CN¥198.96M	CN¥210.13M	-CN¥221.52M	-CN¥436.10M	-CN¥62.67M
Investing cash flow	-CN¥898.59M	-CN¥817.61M	-CN¥340.37M	-CN¥1.31B	CN¥375.82M	-CN¥616.37M	-CN¥1.13B	CN¥37.56M	-CN¥639.16M	-CN¥116.74M
Financing cash flow	-CN¥107.49M	-CN¥19.74M	-CN¥8.03M	-CN¥1.65B	CN¥749.95M	CN¥2.67B	CN¥1.78B	CN¥331.23M	CN¥167.71M	CN¥210.72M
Dividends paid	CN¥22.19M	CN¥1.08M	CN¥1.12M	CN¥0	CN¥0	-	-	-	-	-
Share repurchases	CN¥10.22M	CN¥95.50M	CN¥0	CN¥446.64M	CN¥1.06B	CN¥0	CN¥0	CN¥0	CN¥0	CN¥45.32M
Stock-based compensation	CN¥19.93M	CN¥76.26M	CN¥103.45M	CN¥142.38M	CN¥196.55M	CN¥108.44M	CN¥75.18M	CN¥75.86M	CN¥58.23M	CN¥34.19M
Depreciation and amortization	CN¥221.74M	CN¥244.85M	CN¥251.63M	CN¥196.54M	CN¥206.94M	CN¥151.72M	CN¥120.10M	CN¥72.17M	CN¥50.62M	CN¥35.88M

Key ratios

Key ratios
Line item	FY2025 Dec 31, 2025	FY2024 Dec 31, 2024	FY2023 Dec 31, 2023	FY2022 Dec 31, 2022	FY2021 Dec 31, 2021	FY2020 Dec 31, 2020	FY2019 Dec 31, 2019	FY2018 Dec 31, 2018	FY2017 Dec 31, 2017	FY2016 Dec 31, 2016
Revenue growth, YoY	5.6%	6.9%	4.9%	-10.6%	6.2%	21.6%	35.0%	30.0%	22.4%	30.5%
Net income growth, YoY	-	-	-	-	-	51.4%	4.3%	29.1%	141.1%	-
EPS growth, YoY	-	-	-	-	-	42.0%	4.7%	26.1%	124.5%	-
Gross margin	74.1%	73.7%	72.7%	73.1%	65.1%	62.4%	61.9%	62.3%	53.8%	43.3%
Operating margin	0.6%	-1.2%	-2.3%	0.4%	0.1%	6.3%	5.3%	6.6%	6.2%	2.7%
Net margin	-2.4%	-2.0%	-3.2%	-7.8%	-2.3%	4.8%	3.9%	5.0%	5.0%	2.6%
Free cash flow margin	3.2%	-0.3%	3.2%	2.1%	-4.1%	2.2%	2.9%	-4.1%	-10.5%	-1.8%
Return on equity	-6.6%	-4.7%	-6.5%	-15.4%	-4.3%	6.9%	10.9%	12.3%	11.4%	5.5%
Return on assets	-2.5%	-1.8%	-2.7%	-6.5%	-1.8%	4.1%	4.0%	6.7%	7.0%	3.7%
Current ratio	1.87	1.93	1.94	2.01	1.93	4.17	2.45	1.86	2.15	2.72
Debt to equity	-	-	-	-	0.45	0.29	0.88	0.23	0.09	-

Source: XBRL data Baozun Inc. files with the SEC, latest filing dated Apr 23, 2026 (see filings on SEC EDGAR). Provided for information only, not investment advice. Check the filing before relying on a number.

Per-share figures are as filed. The filings show no stock split in these periods.

EPS growth is left out where the share count moved enough to suggest a split the filings do not show. Growth rates need a positive starting figure. CAGR is compound annual growth between fiscal years. The CSV holds every period on file, in full figures, from the same SEC filings.

Foreign private issuers file annual reports with the SEC, so there are no quarterly statements here.

BZUN peers

Company	Revenue	Growth	Net income	Net margin	Market cap
BZUN	CN¥9.95B	+5.6%	-CN¥242.10M	-2.4%	$208.1M
AMZNAmazon.com Inc.	$797.46B	+15.4%	$134.78B	16.9%	$2.93T
CPNGCoupang Inc.	$36.16B	+7.4%	-$1.36B	-3.8%	$29.27B
CDWCDW Corporation	$24.52B	+10.9%	$1.10B	4.5%	$21.14B
WWayfair Inc.	$13.21B	+7.9%	-$160.00M	-1.2%	$15.40B
CHWYChewy Inc.	$13.07B	+5.9%	$273.70M	2.1%	$9.19B
VIPSVipshop Holdings Limited	CN¥105.92B	-2.3%	CN¥7.24B	6.8%	$6.50B
NSITInsight Enterprises Inc.	$9.02B	+9.0%	$181.69M	2.0%	$4.86B
PTRNPattern Group Inc.	$3.26B	+42.1%	$117.51M	3.6%	$3.50B

BZUN FAQ

9 questions

What is BZUN revenue?
Baozun Inc. (BZUN) reported CN¥9.95B of revenue for fiscal 2025 (ended Dec 31, 2025). That is up 5.6% from the year before.
Is BZUN profitable?
No. Baozun Inc. reported a net loss of CN¥242.10M for fiscal 2025 (ended Dec 31, 2025).
How much cash and debt does BZUN have?
Baozun Inc. reported CN¥907.34M in cash and cash equivalents on its most recent balance sheet in SEC filings.
How fast is BZUN revenue growing?
Baozun Inc.'s revenue changed +5.6% in fiscal 2025, to CN¥9.95B. Its compound annual growth rate was +2.4% over 5 years and +14.4% over 10 years.
What is BZUN gross margin?
Baozun Inc.'s gross profit was CN¥7.37B on CN¥9.95B of revenue for fiscal 2025 (ended Dec 31, 2025), a gross margin of 74.1%.
What is BZUN free cash flow?
Baozun Inc. generated CN¥313.89M of free cash flow for fiscal 2025 (ended Dec 31, 2025), which is operating cash flow of CN¥420.43M less capital expenditures.
What is BZUN earnings per share?
Diluted earnings per share were -CN¥1.40 for fiscal 2025 (ended Dec 31, 2025), from SEC filings, restated for any stock split those filings show.
When did BZUN last report financial results?
The latest statements here come from Baozun Inc.'s 20-F filed on Apr 23, 2026, covering the period ended Dec 31, 2025.
Where does this BZUN financial data come from?
Quantisnow builds these statements from the structured XBRL data Baozun Inc. files with the SEC. It is provided for information only and is not investment advice.