Financials · WPP

WPP plc (WPP) financials

For fiscal 2025 (ended Dec 31, 2025), WPP plc reported £13.55B of revenue and -£215.00M of net income. Figures are in GBP, the currency of its SEC filings.

Revenue, FY2025
£13.55B
Revenue growth, YoY
-8.1%
Net income, FY2025
-£215.00M
Net margin
-1.6%
Free cash flow, FY2025
£633.00M
EPS, diluted, FY2025
-£0.20
Annual revenue£13.55B
FY2016FY2025
Annual net income-£215.00M
FY2016FY2025
Annual free cash flow£633.00M
FY2016FY2025

WPP revenue and earnings growth

WPP revenueFY2025£13.55B

FY YoY
-8.1%
5Y CAGR
+2.5%
10Y CAGR
+1.0%

WPP revenue was £13.55B for fiscal 2025 (ended Dec 31, 2025), down 8.1% from fiscal 2024. Compound annual growth was +2.5% over 5 years and +1.0% over 10 years. It rose in 5 of the last 10 fiscal years.

WPP net incomeFY2025-£215.00M

WPP net income was -£215.00M for fiscal 2025 (ended Dec 31, 2025), compared with £542.00M in fiscal 2024.

WPP EPSFY2025-£0.20

WPP diluted EPS was -£0.20 for fiscal 2025 (ended Dec 31, 2025), compared with £0.49 in fiscal 2024.

WPP free cash flowFY2025£633.00M

FY YoY
-48.1%
5Y CAGR
-19.1%
10Y CAGR
-5.8%

WPP free cash flow was £633.00M for fiscal 2025 (ended Dec 31, 2025), down 48.1% from fiscal 2024. Compound annual growth was -19.1% over 5 years and -5.8% over 10 years. It rose in 6 of the last 10 fiscal years.

Income statement

Income statement
Line item
Dec 31, 2025
Dec 31, 2024
Dec 31, 2023
Dec 31, 2022
Dec 31, 2021
Dec 31, 2020
Dec 31, 2019
Dec 31, 2018
Dec 31, 2017
Dec 31, 2016
Revenue£13.55B£14.74B£14.85B£14.43B£12.80B£12.00B£13.23B£13.05B£13.15B£14.89B
Cost of revenue£11.40B£12.29B£12.33B£11.89B£10.60B£9.99B£10.83B£10.56B£10.48B£11.85B
Gross profit£2.15B£2.45B£2.52B£2.54B£2.20B£2.01B£2.41B£2.49B£2.66B£3.04B
Selling, general and admin£1.76B£1.13B£1.99B£1.18B£974.60M£4.29B£1.11B£1.24B£1.09B£977.70M
Operating income£382.00M£1.32B£531.00M£1.36B£1.23B-£2.28B£1.30B£1.25B£1.58B£2.06B
Interest expense£352.00M£417.00M£389.00M£359.00M£283.60M£312.00M£359.10M---
Pre-tax income£131.00M£1.03B£346.00M£1.16B£950.80M-£2.79B£1.21B£1.02B£1.89B£1.89B
Income tax£303.00M£402.00M£149.00M£385.00M£230.10M£127.10M£287.20M£256.00M£83.00M£388.90M
Net income-£215.00M£542.00M£110.00M£683.00M£637.70M-£2.97B£844.10M£824.60M£1.96B£1.40B
EPS, basic-£0.20£0.50£0.10£0.62£0.53-£2.43£0.68£0.66£1.56£1.10
EPS, diluted-£0.20£0.49£0.10£0.61£0.53-£2.43£0.67£0.65£1.54£1.08
Diluted shares1.08B1.10B1.09B1.12B1.22B1.22B1.26B1.26B1.28B1.30B

Balance sheet

Balance sheet
Line item
Dec 31, 2025
Dec 31, 2024
Dec 31, 2023
Dec 31, 2022
Dec 31, 2021
Dec 31, 2020
Dec 31, 2019
Dec 31, 2018
Dec 31, 2017
Dec 31, 2016
Cash and equivalents£2.69B£2.64B£2.22B£2.49B£3.88B£12.90B£11.31B£2.20B£2.00B£1.90B
Receivables£7.28B£7.72B£8.46B£9.03B£11.36B£10.97B£11.82B£13.10B£12.53B£12.37B
Inventory--------£424.30M£400.40M
Current assets£13.17B£13.66B£13.94B£15.10B£15.34B£23.98B£23.76B£24.37B£24.62B£15.44B
Goodwill£6.95B£7.61B£8.39B£8.45B£7.61B£7.39B£10.11B£13.13B£12.87B£13.21B
Current liabilities£14.84B£15.52B£16.30B£17.71B£16.49B£23.23B£24.05B£25.02B£24.97B£16.77B
Short-term debt£822.00M£584.00M£946.00M£663.30M£224.90M£57.20M£225.60M£583.10M£230.90M£468.20M
Long-term debt£4.11B£3.74B£3.77B£3.80B£4.22B£4.98B£4.05B£5.63B£6.25B£5.56B
Total debt£4.94B£4.33B£4.72B£4.47B£4.44B£5.03B£4.27B£6.22B£6.48B£6.03B
Shareholders' equity£2.54B£3.48B£3.83B£4.16B£4.07B£5.05B£8.30B£9.58B£9.96B£9.81B

Cash flow

Cash flow
Line item
Dec 31, 2025
Dec 31, 2024
Dec 31, 2023
Dec 31, 2022
Dec 31, 2021
Dec 31, 2020
Dec 31, 2019
Dec 31, 2018
Dec 31, 2017
Dec 31, 2016
Operating cash flow£724.00M£1.41B£1.24B£701.00M£2.03B£2.05B£1.85B£1.69B£1.41B£1.77B
Capital expenditures£91.00M£189.00M£177.00M£209.00M£263.20M£218.30M£339.30M£314.80M£288.90M£252.10M
Free cash flow£633.00M£1.22B£1.06B£492.00M£1.77B£1.83B£1.51B£1.38B£1.12B£1.52B
Investing cash flow-£347.00M£278.00M-£380.00M-£409.00M-£638.40M-£163.40M£1.76B£184.50M-£499.70M-£916.20M
Financing cash flow-£319.00M-£989.00M-£904.00M-£1.91B-£2.06B-£250.50M-£2.92B-£1.61B-£785.60M-£1.19B
Share repurchases£97.00M£82.00M£54.00M£862.00M£818.50M£290.20M£43.80M£207.10M£504.20M£427.40M
Stock-based compensation£73.00M£109.00M£140.00M£122.00M£99.60M£74.40M£71.40M£84.80M£105.00M£106.50M

Key ratios

Key ratios
Line item
Dec 31, 2025
Dec 31, 2024
Dec 31, 2023
Dec 31, 2022
Dec 31, 2021
Dec 31, 2020
Dec 31, 2019
Dec 31, 2018
Dec 31, 2017
Dec 31, 2016
Revenue growth, YoY-8.1%-0.7%2.9%12.7%6.7%-9.3%1.4%-0.8%-11.7%21.7%
Net income growth, YoY-392.7%-83.9%7.1%--2.4%-58.0%40.3%20.7%
EPS growth, YoY-389.1%-83.5%16.6%--2.9%-57.5%42.5%22.2%
Gross margin15.8%16.6%17.0%17.6%17.2%16.8%18.2%19.1%20.3%20.4%
Operating margin2.8%9.0%3.6%9.4%9.6%-19.0%9.8%9.5%12.0%13.9%
Net margin-1.6%3.7%0.7%4.7%5.0%-24.7%6.4%6.3%14.9%9.4%
Free cash flow margin4.7%8.3%7.1%3.4%13.8%15.3%11.4%10.6%8.5%10.2%
Return on equity-8.5%15.6%2.9%16.4%15.7%-58.7%10.2%8.6%19.7%14.3%
Current ratio0.890.880.860.850.931.030.990.970.990.92
Debt to equity1.941.251.231.071.091.000.510.650.650.61

Source: XBRL data WPP plc files with the SEC, latest filing dated Mar 19, 2026 (see filings on SEC EDGAR). Provided for information only, not investment advice. Check the filing before relying on a number.

Per-share figures are as filed. The filings show no stock split in these periods.

EPS growth is left out where the share count moved enough to suggest a split the filings do not show. Growth rates need a positive starting figure. CAGR is compound annual growth between fiscal years. The CSV holds every period on file, in full figures, from the same SEC filings.

Foreign private issuers file annual reports with the SEC, so there are no quarterly statements here.

WPP peers

CompanyRevenueGrowthNet incomeNet marginMarket cap
WPP£13.55B-8.1%-£215.00M-1.6%$5.88B
OMC$24.76B+54.1%$704.90M2.8%$23.57B
STGW$3.11B+7.7%$9.69M0.3%$2.89B
IBTA$357.74M+1.6%-$16.06M-4.5%$1.36B
CRTO$1.81B-7.5%$77.95M4.3%$758.9M
GRPN$497.41M+2.0%-$125.66M-25.3%$629.7M
MNTN$313.33M+20.6%$56.40M18.0%$398.7M
ANGI$968.94M-8.4%-$231.08M-23.8%$283.5M
NCMI$249.00M+5.8%-$7.60M-3.1%$148.2M

WPP FAQ

8 questions
  • What is WPP revenue?
    WPP plc (WPP) reported £13.55B of revenue for fiscal 2025 (ended Dec 31, 2025). That is down 8.1% from the year before.
  • Is WPP profitable?
    No. WPP plc reported a net loss of £215.00M for fiscal 2025 (ended Dec 31, 2025).
  • How fast is WPP revenue growing?
    WPP plc's revenue changed -8.1% in fiscal 2025, to £13.55B. Its compound annual growth rate was +2.5% over 5 years and +1.0% over 10 years.
  • What is WPP gross margin?
    WPP plc's gross profit was £2.15B on £13.55B of revenue for fiscal 2025 (ended Dec 31, 2025), a gross margin of 15.8%.
  • What is WPP free cash flow?
    WPP plc generated £633.00M of free cash flow for fiscal 2025 (ended Dec 31, 2025), which is operating cash flow of £724.00M less capital expenditures.
  • What is WPP earnings per share?
    Diluted earnings per share were -£0.20 for fiscal 2025 (ended Dec 31, 2025), from SEC filings, restated for any stock split those filings show.
  • When did WPP last report financial results?
    The latest statements here come from WPP plc's 20-F filed on Mar 19, 2026, covering the period ended Dec 31, 2025.
  • Where does this WPP financial data come from?
    Quantisnow builds these statements from the structured XBRL data WPP plc files with the SEC. It is provided for information only and is not investment advice.