Analyst firms · BofA Securities · WIX
BofA Securities WIX price target and rating history
Wix.com Ltd. (WIX) · Technology
BofA Securities rates Wix.com Ltd. (WIX) Underperform with a $68 price target, as of its latest action on Nov 10, 2026. It has published 3 rating actions on WIX since February 2022, including 0 upgrades and 1 downgrade. Across 10 firms with a WIX price target in the last 12 months, the median target is $69. BofA Securities's $68 is 1% below that.
- Current rating
- Underperform
- Price target
- $68
- Median target, all firms
- $69
- Actions on WIX
- 3
BofA Securities price target on WIX
Every BofA Securities rating on WIX
- Nov 10, 2026
- Dec 8, 2023
- Feb 17, 2022
How other firms rate WIX
Each firm's latest rating and stated target in the last 12 months.
| Firm | Rating | Price target | Date |
|---|---|---|---|
| BofA Securities | Underperform | $68 | Nov 10, 2026 |
| Raymond James | Outperform | $70 | Jul 30, 2026 |
| Morgan Stanley | Equal-Weight | $60 | Jul 21, 2026 |
| RBC Capital Markets | Sector Perform | $60 | May 14, 2026 |
| Citigroup | Neutral | $66 | May 14, 2026 |
| Wells Fargo | Equal Weight | $54 | May 14, 2026 |
| Citizens JMP | Mkt Perform | Apr 7, 2026 | |
| UBS | Neutral | $96 | Apr 3, 2026 |
| Piper Sandler | Neutral | $98 | Mar 12, 2026 |
| Robert W. Baird | Neutral | $90 | Mar 9, 2026 |
| Needham | Buy | $140 | Nov 20, 2025 |
Questions about BofA Securities and WIX
- What is BofA Securities's price target for WIX?
- BofA Securities's latest stated price target for Wix.com Ltd. (WIX) is $68, from its action on Nov 10, 2026.
- What is BofA Securities's rating on WIX?
- BofA Securities rates WIX Underperform, a bearish rating, as of Nov 10, 2026.
- When did BofA Securities last change its view on WIX?
- On Nov 10, 2026, BofA Securities downgrades to Underperform from Buy, price target $68.
- How does BofA Securities's WIX target compare with other analysts?
- Across 10 firms with a WIX price target in the last 12 months, the median target is $69. BofA Securities's $68 is 1% below that.
More WIX rating histories
- Raymond James6
- Morgan Stanley6
- RBC Capital Markets5
- Citigroup4
- Wells Fargo4
- Citizens JMP3
- UBS4
- Piper Sandler10
- Robert W. Baird3
- Needham6
- KeyBanc Capital Markets3
- Oppenheimer4
- Barclays3
All BofA Securities ratingsWIX news and filingsEvery analyst firm
From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.