What is Morgan Stanley's price target for BABA?

Morgan Stanley's latest stated price target for Alibaba Group Holding Limited (BABA) is $180, from its action on Jan 8, 2026.

What is Morgan Stanley's rating on BABA?

Morgan Stanley rates BABA Overweight, a bullish rating, as of Jan 8, 2026.

When did Morgan Stanley last change its view on BABA?

On Jan 8, 2026, Morgan Stanley cuts its price target to $180 from $200, keeps Overweight.

Analyst firms · Morgan Stanley · BABA

Morgan Stanley BABA price target and rating history

Alibaba Group Holding Limited (BABA) · Consumer Discretionary

Morgan Stanley rates Alibaba Group Holding Limited (BABA) Overweight with a $180 price target, as of its latest action on Jan 8, 2026. It has published 6 rating actions on BABA since July 2021, including 1 upgrade and 1 downgrade. Across 5 firms with a BABA price target in the last 12 months, the median target is $190. Morgan Stanley's $180 is 5% below that.

Current rating: Overweight
Price target: $180
Median target, all firms: $190
Actions on BABA: 6

Morgan Stanley price target on BABA

Morgan Stanley price target on BABA, each point a stated target, July 2021 to January 2026.

Every Morgan Stanley rating on BABA

Jan 8, 2026
ReiterateMorgan Stanley cuts its price target to $180 from $200, keeps Overweight
Feb 24, 2025
UpgradeMorgan Stanley upgrades to Overweight from Equal-Weight, price target $100 to $180
Dec 1, 2023
DowngradeMorgan Stanley downgrades to Equal-Weight from Overweight, price target $110 to $90
Feb 25, 2022
ReiterateMorgan Stanley cuts its price target to $145 from $165, keeps Overweight
Nov 19, 2021
ReiterateMorgan Stanley cuts its price target to $180 from $220, keeps Overweight
Jul 6, 2021
ReiterateMorgan Stanley cuts its price target to $270 from $300, keeps Overweight

How other firms rate BABA

Each firm's latest rating and stated target in the last 12 months.

Firm	Rating	Price target	Date
BNP Paribas Exane	Outperform	$209	Apr 29, 2026
DZ Bank	Hold	$135	Mar 20, 2026
Erste Group	Hold		Feb 18, 2026
Arete Research	Buy	$190	Jan 21, 2026
Jefferies	Buy	$225	Jan 8, 2026
Morgan Stanley	Overweight	$180	Jan 8, 2026

Questions about Morgan Stanley and BABA

What is Morgan Stanley's price target for BABA?: Morgan Stanley's latest stated price target for Alibaba Group Holding Limited (BABA) is $180, from its action on Jan 8, 2026.
What is Morgan Stanley's rating on BABA?: Morgan Stanley rates BABA Overweight, a bullish rating, as of Jan 8, 2026.
When did Morgan Stanley last change its view on BABA?: On Jan 8, 2026, Morgan Stanley cuts its price target to $180 from $200, keeps Overweight.
How does Morgan Stanley's BABA target compare with other analysts?: Across 5 firms with a BABA price target in the last 12 months, the median target is $190. Morgan Stanley's $180 is 5% below that.

More BABA rating histories

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From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.