Analyst firms · Morgan Stanley · NOW

Morgan Stanley NOW price target and rating history

ServiceNow Inc. (NOW) · Technology

Morgan Stanley rates ServiceNow Inc. (NOW) Overweight with a $1,250 price target, as of its latest action on Sep 24, 2025. It has published 6 rating actions on NOW since July 2021, including 1 upgrade and 1 downgrade. Across 12 firms with a NOW price target in the last 12 months, the median target is $136.

Current rating

Overweight

Price target

$1,250

Median target, all firms

$136

Actions on NOW

6

Morgan Stanley price target on NOW

Every Morgan Stanley rating on NOW

• Sep 24, 2025
  UpgradeMorgan Stanley upgrades to Overweight from Equal-Weight, price target $1,250
• Oct 21, 2024
  DowngradeMorgan Stanley downgrades to Equal-Weight from Overweight, price target $900 to $960
• Jan 27, 2022
  ReiterateMorgan Stanley raises its price target to $810 from $807, keeps Overweight
• Oct 28, 2021
  ReiterateMorgan Stanley raises its price target to $807 from $796, keeps Overweight
• Oct 4, 2021
  ReiterateMorgan Stanley raises its price target to $796 from $700, keeps Overweight
• Jul 29, 2021
  ReiterateMorgan Stanley raises its price target to $700 from $662, keeps Overweight

How other firms rate NOW

Each firm's latest rating and stated target in the last 12 months.

Questions about Morgan Stanley and NOW

What is Morgan Stanley's price target for NOW?

Morgan Stanley's latest stated price target for ServiceNow Inc. (NOW) is $1,250, from its action on Sep 24, 2025.

What is Morgan Stanley's rating on NOW?

Morgan Stanley rates NOW Overweight, a bullish rating, as of Sep 24, 2025.

When did Morgan Stanley last change its view on NOW?

On Sep 24, 2025, Morgan Stanley upgrades to Overweight from Equal-Weight, price target $1,250.

How does Morgan Stanley's NOW target compare with other analysts?

Across 12 firms with a NOW price target in the last 12 months, the median target is $136.

More NOW rating histories

• BMO Capital Markets13
• Guggenheim6
• BofA Securities4
• Barclays4
• UBS4
• BNP Paribas Exane3
• KeyBanc Capital Markets5
• Truist Securities4
• Needham4
• Jefferies3
• Canaccord Genuity3
• Oppenheimer3
• Mizuho4
• Piper Sandler4
• Stifel3
• RBC Capital Markets3

All Morgan Stanley ratingsNOW news and filingsEvery analyst firm

From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.