Analyst firms · UBS · NOW
UBS NOW price target and rating history
ServiceNow Inc. (NOW) · Technology
UBS rates ServiceNow Inc. (NOW) Neutral with a $100 price target, as of its latest action on Apr 10, 2026. It has published 4 rating actions on NOW since July 2021, including 0 upgrades and 1 downgrade. Across 12 firms with a NOW price target in the last 12 months, the median target is $136. UBS's $100 is 26% below that.
- Current rating
- Neutral
- Price target
- $100
- Median target, all firms
- $136
- Actions on NOW
- 4
UBS price target on NOW
Every UBS rating on NOW
- Apr 10, 2026
- Oct 8, 2024
- Oct 28, 2021
- Jul 29, 2021
How other firms rate NOW
Each firm's latest rating and stated target in the last 12 months.
| Firm | Rating | Price target | Date |
|---|---|---|---|
| BMO Capital Markets | Outperform | $118 | Jul 23, 2026 |
| CLSA | Underperform | $72 | Jul 20, 2026 |
| Guggenheim | Buy | $125 | Jul 1, 2026 |
| BofA Securities | Buy | $130 | May 18, 2026 |
| Barclays | Overweight | $132 | Apr 23, 2026 |
| UBS | Neutral | $100 | Apr 10, 2026 |
| BNP Paribas Exane | Outperform | $140 | Mar 16, 2026 |
| Goldman Sachs | Buy | $205 | Jan 12, 2026 |
| Arete Research | Buy | $200 | Jan 6, 2026 |
| BTIG | Buy | $1,000 | Dec 17, 2025 |
| KeyBanc Capital Markets | Underweight | $775 | Dec 15, 2025 |
| Macquarie | Neutral | $860 | Nov 25, 2025 |
Questions about UBS and NOW
- What is UBS's price target for NOW?
- UBS's latest stated price target for ServiceNow Inc. (NOW) is $100, from its action on Apr 10, 2026.
- What is UBS's rating on NOW?
- UBS rates NOW Neutral, a neutral rating, as of Apr 10, 2026.
- When did UBS last change its view on NOW?
- On Apr 10, 2026, UBS downgrades to Neutral from Buy, price target $100.
- How does UBS's NOW target compare with other analysts?
- Across 12 firms with a NOW price target in the last 12 months, the median target is $136. UBS's $100 is 26% below that.
More NOW rating histories
- BMO Capital Markets13
- Guggenheim6
- BofA Securities4
- Barclays4
- BNP Paribas Exane3
- KeyBanc Capital Markets5
- Morgan Stanley6
- Truist Securities4
- Needham4
- Jefferies3
- Canaccord Genuity3
- Oppenheimer3
- Mizuho4
- Piper Sandler4
- Stifel3
- RBC Capital Markets3
All UBS ratingsNOW news and filingsEvery analyst firm
From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.