What is Morgan Stanley's price target for PLNT?

Morgan Stanley's latest stated price target for Planet Fitness Inc. (PLNT) is $47, from its action on May 8, 2026.

What is Morgan Stanley's rating on PLNT?

Morgan Stanley rates PLNT Equal-Weight, a neutral rating, as of May 8, 2026.

When did Morgan Stanley last change its view on PLNT?

On May 8, 2026, Morgan Stanley downgrades to Equal-Weight from Overweight, price target $47.

Morgan Stanley PLNT price target and rating history

Planet Fitness Inc. (PLNT) · Consumer Discretionary

Morgan Stanley rates Planet Fitness Inc. (PLNT) Equal-Weight with a $47 price target, as of its latest action on May 8, 2026. It has published 5 rating actions on PLNT since August 2021, including 0 upgrades and 1 downgrade. Across 6 firms with a PLNT price target in the last 12 months, the median target is $74.50. Morgan Stanley's $47 is 37% below that.

Current rating: Equal-Weight
Price target: $47
Median target, all firms: $74.50
Actions on PLNT: 5

Morgan Stanley price target on PLNT

Morgan Stanley price target on PLNT, each point a stated target, August 2021 to May 2026.

Every Morgan Stanley rating on PLNT

May 8, 2026
DowngradeMorgan Stanley downgrades to Equal-Weight from Overweight, price target $47
Sep 27, 2023
InitiateMorgan Stanley starts coverage at Overweight, price target $62
Jan 12, 2022
ReiterateMorgan Stanley raises its price target to $106 from $101, keeps Overweight
Nov 5, 2021
ReiterateMorgan Stanley raises its price target to $101 from $93, keeps Overweight
Aug 24, 2021
InitiateMorgan Stanley starts coverage at Overweight, price target $93

How other firms rate PLNT

Each firm's latest rating and stated target in the last 12 months.

Firm	Rating	Price target	Date
BofA Securities	Neutral	$59	May 8, 2026
TD Cowen	Hold	$50	May 8, 2026
Morgan Stanley	Equal-Weight	$47	May 8, 2026
William Blair	Mkt Perform		May 7, 2026
KeyBanc Capital Markets	Overweight	$100	Mar 12, 2026
Wells Fargo	Overweight	$90	Mar 11, 2026
Guggenheim	Buy	$130	Dec 10, 2025

Questions about Morgan Stanley and PLNT

What is Morgan Stanley's price target for PLNT?: Morgan Stanley's latest stated price target for Planet Fitness Inc. (PLNT) is $47, from its action on May 8, 2026.
What is Morgan Stanley's rating on PLNT?: Morgan Stanley rates PLNT Equal-Weight, a neutral rating, as of May 8, 2026.
When did Morgan Stanley last change its view on PLNT?: On May 8, 2026, Morgan Stanley downgrades to Equal-Weight from Overweight, price target $47.
How does Morgan Stanley's PLNT target compare with other analysts?: Across 6 firms with a PLNT price target in the last 12 months, the median target is $74.50. Morgan Stanley's $47 is 37% below that.

More PLNT rating histories

All Morgan Stanley ratings PLNT news and filings Every analyst firm

From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.