Analyst firms · UBS · AAPL

UBS AAPL price target and rating history

Apple Inc. (AAPL) · Technology

UBS rates Apple Inc. (AAPL) Neutral with a $287 price target, as of its latest action on Apr 28, 2026. It has published 7 rating actions on AAPL since July 2021, including 0 upgrades and 1 downgrade. Across 24 firms with a AAPL price target in the last 12 months, the median target is $332.50. UBS's $287 is 14% below that.

Current rating

Neutral

Price target

$287

Median target, all firms

$332.50

Actions on AAPL

7

UBS price target on AAPL

Every UBS rating on AAPL

• Apr 28, 2026
  ReiterateUBS raises its price target to $287 from $280, keeps Neutral
• Oct 31, 2025
  ReiterateUBS raises its price target to $280 from $220, keeps Neutral
• Aug 1, 2025
  ReiterateUBS raises its price target to $220 from $210, keeps Neutral
• Dec 2, 2024
  ReiterateUBS reiterates Neutral, price target $236
• Jun 13, 2023
  DowngradeUBS downgrades to Neutral from Buy, price target $180 to $190
• Jan 28, 2022
  ReiterateUBS raises its price target to $185 from $175, keeps Buy
• Jul 20, 2021
  ReiterateUBS raises its price target to $166 from $155, keeps Buy

How other firms rate AAPL

Each firm's latest rating and stated target in the last 12 months.

Questions about UBS and AAPL

What is UBS's price target for AAPL?

UBS's latest stated price target for Apple Inc. (AAPL) is $287, from its action on Apr 28, 2026.

What is UBS's rating on AAPL?

UBS rates AAPL Neutral, a neutral rating, as of Apr 28, 2026.

When did UBS last change its view on AAPL?

On Apr 28, 2026, UBS raises its price target to $287 from $280, keeps Neutral.

How does UBS's AAPL target compare with other analysts?

Across 24 firms with a AAPL price target in the last 12 months, the median target is $332.50. UBS's $287 is 14% below that.

More AAPL rating histories

• DZ Bank4
• Loop Capital12
• Morgan Stanley24
• Evercore ISI9
• Rosenblatt9
• Jefferies10
• Barclays17
• Goldman Sachs8
• TD Cowen7
• Wells Fargo6
• Robert W. Baird6
• KeyBanc Capital Markets10
• Citigroup7
• BofA Securities19
• Monness, Crespi, Hardt11
• MoffettNathanson5
• Bernstein5
• Maxim Group5
• Raymond James4
• Wedbush7
• DA Davidson8
• Needham4
• Oppenheimer7
• J.P. Morgan11
• Piper Sandler7
• Canaccord Genuity5
• Deutsche Bank7
• Credit Suisse5

All UBS ratingsAAPL news and filingsEvery analyst firm

From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.