Analyst firms · UBS · AMZN
UBS AMZN price target and rating history
Amazon.com Inc. (AMZN) · Consumer Discretionary
UBS rates Amazon.com Inc. (AMZN) Buy with a $318 price target, as of its latest action on Jul 31, 2026. It has published 12 rating actions on AMZN since July 2021, including 0 upgrades and 0 downgrades. Across 36 firms with a AMZN price target in the last 12 months, the median target is $325. UBS's $318 is 2% below that.
- Current rating
- Buy
- Price target
- $318
- Median target, all firms
- $325
- Actions on AMZN
- 12
UBS price target on AMZN
Every UBS rating on AMZN
- Jul 31, 2026
- Apr 30, 2026
- Oct 31, 2025
- Jul 28, 2025
- Dec 16, 2024
- Jul 30, 2024
- Aug 4, 2023
- Apr 24, 2023
- Jan 25, 2023
- Feb 4, 2022
- Dec 2, 2021
- Jul 30, 2021
How other firms rate AMZN
Each firm's latest rating and stated target in the last 12 months.
| Firm | Rating | Price target | Date |
|---|---|---|---|
| Rosenblatt | Buy | $360 | Sep 30, 2026 |
| Wells Fargo | Overweight | $338 | Sep 3, 2026 |
| Evercore ISI | Outperform | $355 | Aug 28, 2026 |
| TD Cowen | Buy | $350 | Jul 31, 2026 |
| Pivotal Research Group | Buy | $333 | Jul 31, 2026 |
| Barclays | Overweight | $365 | Jul 31, 2026 |
| Citigroup | Buy | $350 | Jul 31, 2026 |
| Robert W. Baird | Outperform | $310 | Jul 31, 2026 |
| UBS | Buy | $318 | Jul 31, 2026 |
| Cantor Fitzgerald | Overweight | $320 | Jul 31, 2026 |
| BofA Securities | Buy | $320 | Jul 31, 2026 |
| KeyBanc Capital Markets | Overweight | $350 | Jul 31, 2026 |
| Goldman Sachs | Buy | $375 | Jul 31, 2026 |
| Piper Sandler | Overweight | $320 | Jul 31, 2026 |
| Mizuho | Outperform | $330 | Jul 31, 2026 |
| Bernstein | Outperform | $320 | Jul 31, 2026 |
| The Benchmark Company | Buy | $400 | Jul 31, 2026 |
| Wedbush | Outperform | $310 | Jul 31, 2026 |
| Raymond James | Outperform | $390 | Jul 31, 2026 |
| RBC Capital Markets | Outperform | $330 | Jul 31, 2026 |
| Deutsche Bank | Buy | $325 | Jul 31, 2026 |
| Morgan Stanley | Overweight | $335 | Jul 31, 2026 |
| Telsey Advisory Group | Outperform | $335 | Jul 31, 2026 |
| Monness, Crespi, Hardt | Buy | $330 | Jul 31, 2026 |
| Truist Securities | Buy | $320 | Jun 1, 2026 |
| Wolfe Research | Outperform | $320 | Apr 30, 2026 |
| Stifel | Buy | $319 | Apr 30, 2026 |
| Guggenheim | Buy | $320 | Apr 30, 2026 |
| Canaccord Genuity | Buy | $330 | Apr 30, 2026 |
| Susquehanna | Positive | $325 | Apr 30, 2026 |
| Oppenheimer | Outperform | $320 | Apr 30, 2026 |
| MoffettNathanson | Buy | $288 | Apr 7, 2026 |
| DA Davidson | Neutral | $175 | Feb 6, 2026 |
| Citizens JMP | Mkt Outperform | $315 | Feb 2, 2026 |
| Jefferies | Buy | $300 | Jan 5, 2026 |
| BNP Paribas Exane | Outperform | Nov 24, 2025 | |
| Rothschild & Co Redburn | Neutral | $250 | Nov 18, 2025 |
Questions about UBS and AMZN
- What is UBS's price target for AMZN?
- UBS's latest stated price target for Amazon.com Inc. (AMZN) is $318, from its action on Jul 31, 2026.
- What is UBS's rating on AMZN?
- UBS rates AMZN Buy, a bullish rating, as of Jul 31, 2026.
- When did UBS last change its view on AMZN?
- On Jul 31, 2026, UBS raises its price target to $318 from $305, keeps Buy.
- How does UBS's AMZN target compare with other analysts?
- Across 36 firms with a AMZN price target in the last 12 months, the median target is $325. UBS's $318 is 2% below that.
More AMZN rating histories
- Rosenblatt6
- Wells Fargo16
- Evercore ISI7
- TD Cowen14
- Pivotal Research Group5
- Barclays9
- Citigroup8
- Robert W. Baird7
- Cantor Fitzgerald8
- BofA Securities10
- KeyBanc Capital Markets7
- Piper Sandler10
- Goldman Sachs7
- Mizuho9
- Bernstein6
- The Benchmark Company7
- Wedbush10
- Raymond James8
- RBC Capital Markets5
- Deutsche Bank5
- Morgan Stanley10
- Telsey Advisory Group15
- Monness, Crespi, Hardt10
- Truist Securities9
- Wolfe Research7
- Stifel7
- Canaccord Genuity5
- Susquehanna6
- Oppenheimer10
- MoffettNathanson4
- DA Davidson6
- Citizens JMP9
- Jefferies4
- BNP Paribas Exane4
- Rothschild & Co Redburn3
- Roth Capital4
- Seaport Research Partners3
- Needham8
- Maxim Group3
All UBS ratingsAMZN news and filingsEvery analyst firm
From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.