Analyst firms · UBS · F

UBS F price target and rating history

Ford Motor Company (F) · Industrials

UBS rates Ford Motor Company (F) Buy with a $15 price target, as of its latest action on Apr 14, 2026. It has published 5 rating actions on F since June 2021, including 1 upgrade and 2 downgrades. Across 7 firms with a F price target in the last 12 months, the median target is $16. UBS's $15 is 6% below that.

Current rating

Buy

Price target

$15

Median target, all firms

$16

Actions on F

5

UBS price target on F

Every UBS rating on F

• Apr 14, 2026
  UpgradeUBS upgrades to Buy from Neutral, price target $15
• Jan 17, 2024
  DowngradeUBS downgrades to Neutral from Buy, price target $12
• Sep 13, 2023
  InitiateUBS starts coverage at Buy, price target $15
• Oct 10, 2022
  DowngradeUBS downgrades to Sell from Neutral, price target $13 to $10
• Jun 29, 2021
  ReiterateUBS raises its price target to $16 from $13, keeps Neutral

How other firms rate F

Each firm's latest rating and stated target in the last 12 months.

Questions about UBS and F

What is UBS's price target for F?

UBS's latest stated price target for Ford Motor Company (F) is $15, from its action on Apr 14, 2026.

What is UBS's rating on F?

UBS rates F Buy, a bullish rating, as of Apr 14, 2026.

When did UBS last change its view on F?

On Apr 14, 2026, UBS upgrades to Buy from Neutral, price target $15.

How does UBS's F target compare with other analysts?

Across 7 firms with a F price target in the last 12 months, the median target is $16. UBS's $15 is 6% below that.

More F rating histories

• Citigroup5
• Jefferies7
• Goldman Sachs5
• Wolfe Research5
• Bernstein3
• Barclays5
• Morgan Stanley4
• Nomura3
• Wells Fargo5

All UBS ratingsF news and filingsEvery analyst firm

From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.