Analyst firms · BofA Securities · W

BofA Securities W price target and rating history

Wayfair Inc. (W) · Consumer Discretionary

BofA Securities rates Wayfair Inc. (W) Buy with a $58 price target, as of its latest action on Oct 28, 2025. It has published 4 rating actions on W since December 2021, including 2 upgrades and 2 downgrades. Across 6 firms with a W price target in the last 12 months, the median target is $124.

Current rating
Buy
Price target
$58
Median target, all firms
$124
Actions on W
4

BofA Securities price target on W

$65$47$2920222023202420252026
BofA Securities price target on W, each point a stated target, December 2021 to August 2024. Targets before January 2023 (divided by 6) are adjusted for a stock split, going by the prior target BofA Securities restated.

Every BofA Securities rating on W

How other firms rate W

Each firm's latest rating and stated target in the last 12 months.

FirmRatingPrice targetDate
Gordon HaskettBuy$160Nov 4, 2026
RosenblattBuy$125Aug 20, 2026
BernsteinOutperform$125Aug 14, 2026
WedbushNeutral$104Jul 16, 2026
The Benchmark CompanyHoldJul 8, 2026
BarclaysOverweight$123Jan 7, 2026
JefferiesHold$94Dec 3, 2025

Questions about BofA Securities and W

What is BofA Securities's price target for W?
BofA Securities's latest stated price target for Wayfair Inc. (W) is $58, from its action on Aug 1, 2024.
What is BofA Securities's rating on W?
BofA Securities rates W Buy, a bullish rating, as of Oct 28, 2025.
When did BofA Securities last change its view on W?
On Oct 28, 2025, BofA Securities upgrades to Buy from Neutral.
How does BofA Securities's W target compare with other analysts?
Across 6 firms with a W price target in the last 12 months, the median target is $124.

More W rating histories

All BofA Securities ratingsW news and filingsEvery analyst firm

From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.