Analyst firms · UBS · W

UBS W price target and rating history

Wayfair Inc. (W) · Consumer Discretionary

UBS rates Wayfair Inc. (W) Buy with a $65 price target, as of its latest action on Oct 22, 2024. It has published 5 rating actions on W since February 2022, including 1 upgrade and 0 downgrades. Across 6 firms with a W price target in the last 12 months, the median target is $124.

Current rating
Buy
Price target
$65
Median target, all firms
$124
Actions on W
5

UBS price target on W

$110$78$452023202420252026
UBS price target on W, each point a stated target, February 2022 to October 2024. Targets before September 2022 (divided by 2) are adjusted for a stock split, going by the prior target UBS restated.

Every UBS rating on W

How other firms rate W

Each firm's latest rating and stated target in the last 12 months.

FirmRatingPrice targetDate
Gordon HaskettBuy$160Nov 4, 2026
RosenblattBuy$125Aug 20, 2026
BernsteinOutperform$125Aug 14, 2026
WedbushNeutral$104Jul 16, 2026
The Benchmark CompanyHoldJul 8, 2026
BarclaysOverweight$123Jan 7, 2026
JefferiesHold$94Dec 3, 2025

Questions about UBS and W

What is UBS's price target for W?
UBS's latest stated price target for Wayfair Inc. (W) is $65, from its action on Oct 22, 2024.
What is UBS's rating on W?
UBS rates W Buy, a bullish rating, as of Oct 22, 2024.
When did UBS last change its view on W?
On Oct 22, 2024, UBS cuts its price target to $65 from $70, keeps Buy.
How does UBS's W target compare with other analysts?
Across 6 firms with a W price target in the last 12 months, the median target is $124.

More W rating histories

All UBS ratingsW news and filingsEvery analyst firm

From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.