Analyst firms · Barclays · W

Barclays W price target and rating history

Wayfair Inc. (W) · Consumer Discretionary

Barclays rates Wayfair Inc. (W) Overweight with a $123 price target, as of its latest action on Jan 7, 2026. It has published 4 rating actions on W since November 2021, including 2 upgrades and 1 downgrade. Across 6 firms with a W price target in the last 12 months, the median target is $124. Barclays's $123 is 1% below that.

Current rating

Overweight

Price target

$123

Median target, all firms

$124

Actions on W

4

Barclays price target on W

Every Barclays rating on W

• Jan 7, 2026
  UpgradeBarclays upgrades to Overweight from Equal Weight, price target $123
• Feb 8, 2023
  UpgradeBarclays upgrades to Equal Weight from Underweight, price target $70
• Apr 1, 2022
  DowngradeBarclays downgrades to Underweight from Equal Weight, price target $103
• Nov 8, 2021
  ReiterateBarclays cuts its price target to $301 from $337, keeps Equal Weight

How other firms rate W

Each firm's latest rating and stated target in the last 12 months.

Questions about Barclays and W

What is Barclays's price target for W?

Barclays's latest stated price target for Wayfair Inc. (W) is $123, from its action on Jan 7, 2026.

What is Barclays's rating on W?

Barclays rates W Overweight, a bullish rating, as of Jan 7, 2026.

When did Barclays last change its view on W?

On Jan 7, 2026, Barclays upgrades to Overweight from Equal Weight, price target $123.

How does Barclays's W target compare with other analysts?

Across 6 firms with a W price target in the last 12 months, the median target is $124. Barclays's $123 is 1% below that.

More W rating histories

• Gordon Haskett5
• Bernstein3
• Wedbush4
• Jefferies4
• BofA Securities4
• Citigroup5
• Loop Capital3
• Argus Research4
• Needham5
• UBS5
• RBC Capital Markets3
• Morgan Stanley4
• Wells Fargo3
• J.P. Morgan3
• TD Cowen3
• BNP Paribas Exane3
• Credit Suisse3

All Barclays ratingsW news and filingsEvery analyst firm

From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.