What is DA Davidson's price target for HOG?

DA Davidson's latest stated price target for Harley-Davidson Inc. (HOG) is $25, from its action on Feb 12, 2026.

What is DA Davidson's rating on HOG?

DA Davidson rates HOG Buy, a bullish rating, as of Feb 12, 2026.

When did DA Davidson last change its view on HOG?

On Feb 12, 2026, DA Davidson cuts its price target to $25 from $30, keeps Buy.

DA Davidson HOG price target and rating history

Harley-Davidson Inc. (HOG) · Consumer Discretionary

DA Davidson rates Harley-Davidson Inc. (HOG) Buy with a $25 price target, as of its latest action on Feb 12, 2026. It has published 6 rating actions on HOG since July 2022, including 1 upgrade and 0 downgrades. Across 5 firms with a HOG price target in the last 12 months, the median target is $25. DA Davidson's target matches it.

Current rating: Buy
Price target: $25
Median target, all firms: $25
Actions on HOG: 6

DA Davidson price target on HOG

DA Davidson price target on HOG, each point a stated target, July 2022 to February 2026.

Every DA Davidson rating on HOG

Feb 12, 2026
ReiterateDA Davidson cuts its price target to $25 from $30, keeps Buy
Nov 10, 2025
ReiterateDA Davidson cuts its price target to $30 from $34, keeps Buy
Aug 25, 2025
ReiterateDA Davidson raises its price target to $34 from $31, keeps Buy
Jul 21, 2023
UpgradeDA Davidson upgrades to Buy from Neutral, price target $38 to $47
Oct 14, 2022
ReiterateDA Davidson raises its price target to $37 from $36, keeps Neutral
Jul 1, 2022
InitiateDA Davidson starts coverage at Neutral, price target $35

How other firms rate HOG

Each firm's latest rating and stated target in the last 12 months.

Firm	Rating	Price target	Date
Citigroup	Buy	$33	Oct 5, 2026
Loop Capital	Buy	$32	Jul 20, 2026
Morgan Stanley	Underweight	$15	May 19, 2026
Wells Fargo	Underweight	$15	Mar 11, 2026
DA Davidson	Buy	$25	Feb 12, 2026

Questions about DA Davidson and HOG

What is DA Davidson's price target for HOG?: DA Davidson's latest stated price target for Harley-Davidson Inc. (HOG) is $25, from its action on Feb 12, 2026.
What is DA Davidson's rating on HOG?: DA Davidson rates HOG Buy, a bullish rating, as of Feb 12, 2026.
When did DA Davidson last change its view on HOG?: On Feb 12, 2026, DA Davidson cuts its price target to $25 from $30, keeps Buy.
How does DA Davidson's HOG target compare with other analysts?: Across 5 firms with a HOG price target in the last 12 months, the median target is $25. DA Davidson's target matches it.

More HOG rating histories

All DA Davidson ratings HOG news and filings Every analyst firm

From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.