What is Morgan Stanley's price target for HOG?

Morgan Stanley's latest stated price target for Harley-Davidson Inc. (HOG) is $15, from its action on May 19, 2026.

What is Morgan Stanley's rating on HOG?

Morgan Stanley rates HOG Underweight, a bearish rating, as of May 19, 2026.

When did Morgan Stanley last change its view on HOG?

On May 19, 2026, Morgan Stanley raises its price target to $15 from $12, keeps Underweight.

Morgan Stanley HOG price target and rating history

Harley-Davidson Inc. (HOG) · Consumer Discretionary

Morgan Stanley rates Harley-Davidson Inc. (HOG) Underweight with a $15 price target, as of its latest action on May 19, 2026. It has published 8 rating actions on HOG since July 2021, including 2 upgrades and 2 downgrades. Across 5 firms with a HOG price target in the last 12 months, the median target is $25. Morgan Stanley's $15 is 40% below that.

Current rating: Underweight
Price target: $15
Median target, all firms: $25
Actions on HOG: 8

Morgan Stanley price target on HOG

Morgan Stanley price target on HOG, each point a stated target, July 2021 to May 2026.

Every Morgan Stanley rating on HOG

May 19, 2026
ReiterateMorgan Stanley raises its price target to $15 from $12, keeps Underweight
Oct 27, 2025
DowngradeMorgan Stanley downgrades to Underweight from Equal-Weight, price target $25
Jan 21, 2025
DowngradeMorgan Stanley downgrades to Equal-Weight from Overweight, price target $40 to $33
Apr 23, 2024
ResumeMorgan Stanley resumes coverage at Overweight, price target $50
Mar 21, 2023
UpgradeMorgan Stanley upgrades to Overweight from Equal-Weight, price target $50
Feb 1, 2022
UpgradeMorgan Stanley upgrades to Equal-Weight from Underweight, price target $39 to $40
Dec 21, 2021
ReiterateMorgan Stanley cuts its price target to $39 from $41, keeps Underweight
Jul 22, 2021
ReiterateMorgan Stanley raises its price target to $40 from $38, keeps Underweight

How other firms rate HOG

Each firm's latest rating and stated target in the last 12 months.

Firm	Rating	Price target	Date
Citigroup	Buy	$33	Oct 5, 2026
Loop Capital	Buy	$32	Jul 20, 2026
Morgan Stanley	Underweight	$15	May 19, 2026
Wells Fargo	Underweight	$15	Mar 11, 2026
DA Davidson	Buy	$25	Feb 12, 2026

Questions about Morgan Stanley and HOG

What is Morgan Stanley's price target for HOG?: Morgan Stanley's latest stated price target for Harley-Davidson Inc. (HOG) is $15, from its action on May 19, 2026.
What is Morgan Stanley's rating on HOG?: Morgan Stanley rates HOG Underweight, a bearish rating, as of May 19, 2026.
When did Morgan Stanley last change its view on HOG?: On May 19, 2026, Morgan Stanley raises its price target to $15 from $12, keeps Underweight.
How does Morgan Stanley's HOG target compare with other analysts?: Across 5 firms with a HOG price target in the last 12 months, the median target is $25. Morgan Stanley's $15 is 40% below that.

More HOG rating histories

All Morgan Stanley ratings HOG news and filings Every analyst firm

From rating actions in the Quantisnow feed. A target holds until the firm states a new one; a reiteration with no target keeps the last one. Not investment advice.